If you’re selling on Amazon and your brand is being misrepresented, copied, or impersonated—Amazon provides a direct path for taking action. At BellaVix, we recently had to report a trademark violation on behalf of KaraMD, and we want to walk you through the process we followed.
Below is a step-by-step guide to report intellectual property infringements, including how to distinguish between different violation types.
Step 1: Identify the Violation
In our case, an unauthorized seller created a knock-off listing that imitated KaraMD’s flagship product, Pure Nature. The product was titled “Ka-ramd Unisex…” and used our trademarked name, identical imagery, and even advertised under branded keywords.
This creates two major risks:
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Customers may believe they’re buying an authentic product when it’s not tested or GMP-certified.
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Our trademark is being used to drive traffic to a fake product, which harms brand trust and sales.
These visuals confirm the image theft from the original listing.
Step 2: Start Your Report in Brand Registry
Go to Amazon Brand Registry → Report a Violation.
Use the ASIN or product title of the infringing product to locate it.
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Step 3: Select the Type of Infringement
Amazon offers three core options:
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Trademark Infringement: Use this when your brand name, logo, or design mark is being used without authorization in a product title, images, or description.
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Copyright Infringement: Applies when your creative content (e.g., images, text, video) is used without permission.
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Patent Infringement: Relevant for products that are using your patented design or utility without a license.
In our case, the seller violated trademark rights by copying the name and imagery.
Step 4: Provide Supporting Brand & Trademark Info
Select the registered trademark from your brand’s IP portfolio in Amazon Brand Registry.
Choose the option:
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“A product detail page is unlawfully using my trademark…”
Step 5: Describe the Issue in Detail
You’ll be asked whether the product exists in your brand catalog. If it doesn’t, select:
“Your brand’s authentic product is being imitated.”
Then write a clear, professional description of the violation. Here’s what we submitted:
The listing in question mimics our trademarked product, KaraMD Pure Nature. The seller is using our brand name, likeness, and image style without authorization. This creates a risk of customer confusion and could lead to consumers unknowingly purchasing a non-GMP certified product falsely associated with KaraMD.
Step 6: Submit and Monitor the Status
Once your report is submitted, Amazon confirms receipt. You can track your case’s status under your Submission History in the Brand Registry dashboard.
Step 7: Await Amazon’s Final Decision
Once your report is submitted, Amazon typically reviews and processes trademark infringement cases within 24-48 hours. If the violation is confirmed, Amazon will remove the infringing seller and restrict them from relisting the ASIN.
You’ll receive an email notification confirming the action taken, along with any next steps if needed.
Based on our experience, Amazon acts swiftly on clear trademark violations, especially when you provide strong supporting evidence. Keep an eye on your email and the Brand Registry dashboard for status updates.
Final Thoughts
Counterfeit listings aren’t just frustrating—they’re dangerous. As brand stewards, we have a responsibility to act quickly and protect customers from misleading or potentially unsafe products.
If you’re facing a similar issue, follow this process and escalate through Brand Registry. Consistent monitoring and timely reporting are key to keeping your brand secure.
Need Help Protecting Your Brand on Amazon?
Counterfeits and impersonators aren’t just annoying—they can cost you sales, damage your reputation, and erode trust with your customers. Amazon gives you tools to fight back, but navigating Brand Registry, IP violations, and takedown processes can be overwhelming.
At BellaVix, we’ve successfully helped brands like KaraMD remove fake listings, enforce trademark rights, and restore control of their product pages. You don’t have to deal with this alone.
If your listings are being hijacked, your images or copy are being stolen, or your brand name is being misused—we’re here to step in and support you with a proven process.
Let’s talk about how to defend your brand—and reclaim your sales.
Fill out the form below, and one of our Amazon experts will reach out to review your situation, walk you through next steps, and help you take action fast. No pressure. Just a conversation to get your brand protected and back on track.