Keeping up with the latest Amazon and Walmart news and developments, especially as an eCommerce entrepreneur and professional is challenging. That’s why we created this weekly post which will provide, one place the latest information on Amazon and Walmart, as well as some other important points to consider. Let’s begin.🚀
Amazon Attribution launches in Mexico and Netherlands
- Amazon announced that Amazon Attribution will be launched in Mexico and Netherlands. This free measurement tool can help brands understand how non-Amazon marketing tactics impact brand performance on Amazon, providing reports that include Amazon conversion metrics including detail page views, add to carts, and sales.
Registration for the Amazon Accelerate Seller Conference is now open
- Amazon is thrilled to announce Amazon Accelerate 2022, taking place on September 14 and 15, 2022! This premier annual seller conference offers a unique experience for all attendees, whether attending in-person in Seattle or virtually from anywhere. You’ll hear directly from Amazon senior leaders about the new products, tools, and resources Amazon is launching to help grow your business.
Fake Reviews: Amazon filed a lawsuit against 10,000 Facebook group admins
- Amazon filed a lawsuit Monday against the administrators of more than 10,000 Facebook groups that coordinate cash or goods for buyers willing to post bogus product reviews. The global groups served to recruit would-be fake reviewers and operated in Amazon’s online storefronts in the U.S., the U.K., France, Germany, Spain, Japan, and Italy.
Video builder now available for Sponsored Brands video placements
- You can now easily build videos for Sponsored Brands video placements through a selection of ready-to-use customizable templates using video builder. Build videos by pulling product images and copy from your detail pages or by uploading lifestyle and other images from creative assets or your desktop
Sponsored Display Product Targeting is now Contextual Targeting
- Sponsored Display’s Product Targeting tactic is now Contextual Targeting, with some new features that allow you to reach more audiences at more points in their shopping and entertainment journeys. The new contextual targeting solution includes placements to reach audiences both on and off Amazon when customers view content related to targeting strategies. You do not need to adjust the products or categories in your campaign to get access to these off Amazon placements. Learn more here.
Amazon launched new features to help you monitor your account health
- In the coming months, you will start to see new features on your Account Health page. The first of these is that your Account Health Rating (AHR) will be displayed as a point value based on a scale of 0-1,000 (in addition to the color that exists today ), enabling you to see how close you are to the various thresholds that move your AHR from green (Healthy) to yellow (At Risk) to red (Unhealthy, where your account is at risk of deactivation).
New BETA features include:
Introducing Amazon Marketing Stream (beta)
- Amazon Ads launched Amazon Marketing Stream (beta), a push-based messaging service that you can use to get access to near real-time Amazon Ads metrics, available now in North America. Amazon Marketing Stream can help you obtain more detailed reporting metrics at an hourly cadence to help inform deeper campaign optimizations, access near real-time messages for timely alerts and campaign management actions, and eliminate the need for API calls via the push-based messaging system. To learn more, access the launch announcement, product overview deck, or one sheet.
Launch: Amazon Ads Localization Services (beta)
- Scale your clients’ existing brand content to a global audience with video and text translation support. With Localization services, you can help engage audiences internationally and help shoppers in multiple countries discover your clients’ brands, with creative assets translated by professional linguists. Text and video services are currently free while in beta. Learn more by reviewing the Localization Services guide and one pager
Education for Sellers:
- Attend Amazon Ads webinars to optimize your campaigns effectively
- Optimizing your campaign effectively takes practice. If you want to ensure that your changes have a positive impact, Amazon Ads can help. You will find tips for improving your campaigns and optimizing your bidding strategy based on your goals from intermediate to advanced levels of content. You can monitor your advertising performance with these easy-to-follow recommendations.
- Learn to create manual Sponsored Products campaigns on Seller University
- Watch the new Seller University training module to find out how you can set up a manual Sponsored Products campaign and optimize your bidding strategy. Learn how to get the most of your advertising spend by identifying the best-performing keywords and managing your budget effectively.
Learn about adding products and creating listings in a webinar by Seller University
- Introduction to Adding Products and Creating Listings, is a Seller University webinar on July 27, July 28, and July 29, 2022.
- The presentation, followed by a question-and-answer period with our experts, will also include best practices for matching to existing listings, parent-child variations, and leveraging uploads for a bulk listing creation.
Amazon Advertising Webinars for this week
If you’re planning your first campaign or are already taking steps, our free webinars will guide you down the right path. With opportunities to ask your questions directly to advertising specialists and have them answered live and via chat, you’ll feel confident in your first campaigns.
And a small recap of some older news:
Prime Day 2022 was the biggest Prime Day event ever
This year was the biggest Prime Day event for Amazon’s selling partners, most of whom are small and medium-sized businesses, whose sales growth in Amazon’s store outpaced Amazon’s retail business.
Call Outs:
- Customers spent over $3 billion on more than 100 million small business items included in the Support Small Businesses to Win Big sweepstakes.
- Prime members worldwide purchased more than 100,000 items per minute during this year’s Prime Day event.
- Prime members worldwide did the most shopping from 9 a.m.—10 a.m. PT on Tuesday, July 12 during the entire Prime Day event.
- Customers purchased more than 100 million small business items in the three weeks leading up to Prime Day.
- Prime members in the U.S. did the most shopping from 8 p.m.—9 p.m. PT on Wednesday, July 13 during the U.S. Prime Day event.
- Amazon Live Prime Day streams had more than 100 million views.
Amazon Antitrust Issues Rolling Out
- Amazon offers to limit use of merchant data i bid to settle EU antitrust probe
- Amazon offered to limit its use of marketplace seller data and make changes to Buy Box rankings to settle EU antitrust concerns.
- Amazon Has Been Slashing Private-Label Selection Amid Weak Sales
- Amazon has started drastically reducing the number of items it sells under its own brands, and the company has discussed the possibility of exiting the private-label business entirely to alleviate regulatory pressure, according to people familiar with the matter.
Takeaway for sellers
- Amazon will begin phasing out its private label products as regulatory pressure around anti-trust begins to settle through the courts. This is a win for sellers as it limits Amazon’s ability to use platform data to create an unfair advantage
Walmart Rolls out Advanced Second-price auction for Walmart Sponsored Products Advertising.
- How advanced second-price auction work?
- In this model, the most relevant product and bid win the auction. The winner pays the amount necessary to win based on competing bids, which may be less than the winner’s maximum bid. Along with our recent search-relevancy enhancements, this new model helps reduce your risk of overpaying for cost-per-click bids. Not only does it give you the confidence to bid your best, but it also puts Walmart advertising within reach for budgets of all sizes.
- New updates to Sponsored Products placements
- Ads now appear in in-grid placements 1, 2, 3, and 4. For the rest of the search grid, two ads will continue to show for every 10 results.
- About the new campaign-optimization tool
- The item recommendations tool can help identify unadvertised products that have the potential to perform well in a campaign.
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