Don’t Risk It: Why Authentic Reviews Matter for Walmart Sellers
Why Reviews Matter
Customer reviews do more than validate your product—they can boost SEO, drive higher conversions, and increase visibility on Walmart’s Marketplace. But they must be earned the right way to comply with FTC and Walmart guidelines.
What You Need to Know
- Buying Reviews Is Illegal: Offering compensation (gift cards, discounts, etc.) or using unauthorized methods to collect reviews can lead to account suspension.
- No Direct Review Requests: You can’t email customers to ask for feedback unless it’s through Walmart-approved channels.
How to Get Reviews the Right Way
- Leverage Walmart’s Post-Purchase Email Program — Walmart automatically sends review requests to customers three and seven days after a purchase. No extra work needed!
- Use the Review Accelerator Program — Incentivize authentic reviews by enrolling eligible products.
- Partner with Approved Product Sampling Vendors — Vendors like Field Agent and Bazaarvoice can help generate genuine customer feedback.
- Import Existing Reviews — Syndicate reviews from your brand’s website through Walmart-approved providers.
Maximize SEO Benefits with Reviews
The more authentic reviews you earn, the stronger your product pages perform in search rankings. Reviews build customer trust, increase click-through rates, and improve overall conversions. Walmart’s proprietary algorithm weighs recent, verified reviews heavily—so focus on maintaining quality over quantity.
💡 Pro Tip: Monitor your reviews through Walmart’s Ratings and Reviews manager to spot trends, address issues, and continuously improve. Following the rules ensures long-term success and keeps your account safe.
Get Seen, Get Sold: Walmart Product Categorization Tips
Why Categorization Matters
Proper product categorization and attributes help your items rank higher on Walmart Marketplace and Google, driving more traffic and sales.
How It Works
When setting up products, select:
- Product Category (e.g., animals)
- Product Type Group (e.g., animal grooming)
- Product Type (e.g., animal shampoos)
These classifications guide Walmart’s system and impact how your products are displayed in search results.
Boost Search Visibility
Attributes like color, material, and size make products easier to find. Use these in your title, description, and key features. Accurate attributes improve SEO, conversion rates, and customer trust.
FAQs
- Where can I check my product type? View it in the Catalog section of Seller Center.
- What if my product type is wrong? Report it using the Listing Quality Dashboard in Seller Center.
- Are attributes different by category? Yes. Walmart’s Content Standards guide explains the required attributes for each category.
Need more help? Contact the Walmart Marketplace Customer Experience team at [email protected] .
Optimize your product details to boost visibility, traffic, and sales—get categorized correctly and win more customers!
Amazon Expands Ad Reach with Amazon-Owned & Operated Inventory Update
Amazon Ads is streamlining campaign performance through a newly integrated ad inventory update for Amazon DSP advertisers. Key highlights include:
- Unified Inventory Access: Automatically includes ads across Amazon.com, Fire TV, IMDb, Twitch, Freevee, and more.
- Increased Reach: Advertisers gain seamless access to a wider audience without manual adjustments.
- Machine Learning Optimization: AI-driven campaign adjustments maximize ad effectiveness.
- Global Rollout: Available in North America, Europe, and Asia-Pacific regions.
- Control Over Placements: Maintain transparency on where ads are shown.
This is an ideal upgrade for brands seeking multi-platform visibility with less operational complexity.
CPSC Final Order: Amazon’s Hazardous Product Recall Responsibilities
Effective January 26, 2025, Amazon must address the sale of hazardous products through a U.S. Consumer Product Safety Commission (CPSC) order. Key requirements include:
- Customer Notifications: Notify buyers of recalled, hazardous products.
- Refund and Disposal: Offer refunds and proper disposal assistance.
- Recall Data: Maintain product recall information for five years.
- Compliance Monitoring: Submit ongoing progress reports to the CPSC.
Most Impacted Product Categories
- Home Safety Products: Faulty carbon monoxide detectors.
- Personal Care Devices: Unsafe hairdryers without shock protection.
- Children’s Apparel: Flammable sleepwear.
These categories, commonly flagged for safety risks, will require enhanced oversight, stricter compliance, and seller responsibility to meet updated product safety standards. Third-party sellers using Fulfilled by Amazon (FBA) should evaluate their listings proactively to avoid potential fines and delistings.
Super Bowl Ads: The Price Surge from $37,500 in 1967 to $8 Million in 2025
Super Bowl ads have come a long way from their modest beginnings in 1967, when a 30-second spot cost $37,500. Today, companies are dishing out as much as $8 million for the same airtime during Super Bowl LVIII. The surge in prices reflects more than just inflation—it highlights the massive cultural and marketing importance of the game.
Here’s a quick snapshot of key moments in Super Bowl ad history:
- 1984: Apple’s iconic “1984” ad, costing $525,000, set the standard for creative marketing.
- 1995: The $1M milestone was hit, with prices reaching $1.085 million per ad.
- 2000s: Ads consistently hovered around $2-3 million, with viewership peaking over 110 million.
- 2015-2021: Costs doubled from $4.8 million to $5.6 million.
- 2023: FOX charged $7 million per ad slot.
- 2025: Open spots due to California wildfires allowed FOX to push rates beyond $8 million.
Why Are Brands Paying More?
- Guaranteed Viewership: With over 115 million viewers, brands gain unmatched exposure.
- Cultural Impact: Ads like “The Force” (Volkswagen, 2011) and Reebok’s “Terry Tate” (2003) have become pop culture staples.
- Limited Supply, High Demand: Ad slots remain scarce, creating bidding wars.
What This Means for Brands
Not every business will find this price tag feasible, but those investing aim to generate buzz and lasting brand impressions. As prices rise, smaller businesses may seek alternative strategies like digital engagement during the game or regional ad buys.
💡 Pro Tip for eCommerce Sellers:
Leverage the Super Bowl without breaking the bank. Consider timing digital campaigns or collaborations with big brands running ads during the event. Engage audiences on social media by participating in Super Bowl-related conversations.
The game isn’t just about football—it’s about which brand can leave the lasting impression. If trends continue, don’t be surprised if Super Bowl ads surpass $10 million by the end of the decade.
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