Maximize Savings and Brand Visibility with Amazon’s New SIPP Program for FBA Sellers
- Amazon has introduced the Ships in Product Packaging (SIPP) program, an evolution of the Ship In Own Container (SIOC) initiative, designed to benefit Fulfillment by Amazon (FBA) sellers. This program permits sellers to utilize their custom-brand packaging directly for shipments, foregoing the need for additional Amazon packaging. The key benefits of SIPP for FBA sellers include reduced fulfillment fees, enhanced brand visibility through customized packaging, and improved sustainability by minimizing the packaging material required. This not only reduces space consumption on transportation vehicles but also contributes to a decrease in carbon emissions. Sellers with products certified for SIPP by February 5, 2024, will automatically benefit from lower FBA fulfillment fees starting from this date. Amazon encourages sellers to visit the SIPP enrollment portal for more information on how to participate and benefit from this program.Step-by-Step Enrollement Guide Here
Enhance Your Amazon Listings with the Newly Redesigned Premium Navigation Carousel
- Amazon has revamped the Premium Navigation Carousel within the A+ Content Manager, enhancing both the aesthetic appeal and functionality of brand listings. This update allows brands to more effectively showcase their products by demonstrating various use cases, upselling higher-value items, and presenting different product angles and applications. The introduction of clickable tabs, adorned with a translucent overlay on images, facilitates easier navigation for customers. On mobile devices, users can either click these tabs or swipe horizontally to browse through the carousel elements. Desktop users have the option to use the redesigned tabs or arrows for navigation. Brands looking to leverage these new features should consult the Premium A+ Module Guide for detailed specifications and visit the A+ Content Manager to implement the updated module into their listings.
Resurgence in Amazon Prime Membership: Navigating Beyond Saturation in the US Market
- The trajectory of Amazon Prime membership in the US, initially observed by analysts Michael Levin and Josh Lowitz in 2013 with 16 million members, has seen a significant ten-fold increase followed by a period of stagnation from December 2021 to December 2022. Contrary to the anticipation of reaching its saturation point, the past year marked a resurgence in growth, albeit modestly, with a 5% increase in Prime memberships from 168 million in the December 2022 quarter to 176 million by the end of December 2023. This growth aligns with a 3-5% year-over-year increase, mirroring the expansion in Amazon’s US retail sales. Despite these fluctuations, Prime membership penetration among Amazon customers remains high at 74%, indicating a sustained value perception of Prime services among US consumers. The current growth suggests a continuous appeal of Amazon Prime, emphasizing the importance of both maintaining and attracting membership in a nearly saturated market.
Amazon Agencies Adapt to Evolving Market: A Shift Towards Unified Digital Marketing Strategie
- The landscape of Amazon agencies is undergoing significant transformation, moving away from a narrow focus on eCommerce to embracing a more integrated approach to digital marketing. Agencies like Acadia and Front Row are evolving, positioning themselves as holistic partners capable of managing comprehensive marketing strategies across multiple platforms, including Amazon, search, social media, and more. This shift is driven by the recognition that retail media and other marketing channels are increasingly interconnected, requiring a unified strategy to maximize brand visibility and sales. Acadia, for instance, has expanded its scope to serve as an agency of record for larger brands, offering services that span across different marketing facets to ensure cohesive brand messaging and customer engagement. This strategic pivot reflects a broader industry trend towards merging traditional marketing siloes, acknowledging the complex journey of today’s consumers across various digital touchpoints. As agencies adapt to this new landscape, they aim to deliver more value by driving growth and efficiency for their clients, even in a challenging economic environment.
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