The e-commerce Industry Braces for Impact After Silicon Valley Bank’s Demise
- Any seller who has $250K or less in Silicon Valley Bank will be reimbursed by the FDIC starting on Monday, March 13th. On Wednesday, Silicon Valley Bank disclosed it had taken a $1.8 billion after-tax loss, after selling off $21 billion in available-for-sale securities. Silicon Valley Bank CEO Greg Becker also said the institution was looking to raise $2.5 billion to shore up its balance sheet. The crash has left many eCommerce companies scrambling to find new banking partners, with some fearing they may be forced out of business and unable to make payroll. The loss of Silicon Valley Bank’s support could lead to a slowdown in growth for some eCmmerce companies and may result in consolidation within the industry. Cash is still king.
Download your Brand Analytics Search Dashboard Data
- You can now download your Search Catalog Performance and Search Query Performance dashboards data. Save data about your customers’ shopping funnels and the top queries relevant to your brand. Four types of downloads are available; Simple View, Comprehensive View, Amazon Choice Badge Data, and Search Funnel Outlier Data.
- This new feature will pre-set your daily budget, bidding strategy, targeting strategy, and associated bids based on each product being advertised and the history of similar ad campaigns. You can also see estimated performance data, including clicks and conversions, for each of your ad campaigns.
- Amazon is launching a new policy for magnet products because of a new US Consumer Product Safety Commission safety rule to reduce injuries caused by ingestion of small, high-powered magnets. On March 23, 2023, Amazon will implement a new policy for sellers requiring compliance with the magnets rule.
Brands: Start your A/B Tests Taster with the Updated MYE Experience
- Amazon has simplified the experience for Manage Your Experiments. The optimal settings for your A/B tests are preselected for you. You will be able to spend less time setting up experiments and more time creating an effective content that drives sales. Once you enter the B-version of your content and click “Schedule Experiment,” the following settings will be selected by default; Duration & Start.