New “Send to Amazon” Features Reduce Packing & Labeling Errors
Incorrect packing and labeling can lead to delays, lost inventory, and compliance issues. Amazon’s latest Send to Amazon update minimizes these risks with clearer instructions and automation.
- Pack individual or case-packed SKUs efficiently
- Ensure accurate box weight and dimensions to prevent shipping delays
- Automated SKU labeling options to reduce mislabeling issues
For sellers dealing with frequent FBA shipment errors, these updates ensure smoother, Amazon-compliant shipments with fewer mistakes.
Amazon’s Streaming Ad Play: What Sellers Need to Know
Amazon is expanding its advertising dominance by growing its Prime Video ad business, competing more aggressively with Netflix, YouTube, and Disney. The company’s new Complete TV tool gives advertisers a way to track streaming ad performance across platforms, using AI-driven recommendations to optimize ad spend.
Key Takeaways for Amazon Sellers:
- Amazon’s TV ad network is growing, reaching 175 million monthly ad-supported viewers.
- Live sports, including NBA games, are a major push to attract advertisers and grow engagement.
- New AI-driven ad tools help advertisers analyze and shift budgets across streaming services.
- Less interruptive ad formats, like shopping carousels, could improve ad performance without disrupting the viewer experience.
What This Means for Amazon Sellers
If Amazon continues to integrate shopping-friendly ad experiences, sellers could see more seamless ways to advertise directly on Prime Video. As ad tools become more sophisticated, there may be greater opportunities to target engaged audiences with new video ad formats.
Sellers should watch how Amazon refines its ad offerings—especially as competition heats up in 2025.
Amazon’s New AI Model Aims to Compete with OpenAI and Anthropic
Amazon is developing an advanced reasoning AI model under its Nova brand, set to launch by June 2025. The new model focuses on hybrid reasoning, combining quick responses with deeper, multi-step problem-solving—similar to recent AI models from OpenAI, Anthropic, and Google.
Key Takeaways for Amazon Sellers:
- AI-Powered Efficiency – Amazon is investing heavily in AI, which could enhance seller tools, customer interactions, and automation.
- Competitive Cost Structure – The Nova model is designed to be more cost-effective than competitors, aligning with Amazon’s push to lower AI-driven service costs.
- Potential for New AI-Driven Features – As Amazon integrates AI into its marketplace and cloud services, sellers could see improvements in advertising, inventory forecasting, and customer engagement.
What This Means for Sellers
With Amazon prioritizing AI development, sellers should watch for AI-powered features in Seller Central, advertising, and logistics that could enhance automation and decision-making. As competition in AI intensifies, Amazon’s push for cost efficiency and performance optimization may also lead to new seller-focused tools in the near future.
Amazon Delays FBA Reimbursement Policy Update—What Sellers Need to Know
Amazon has pushed back its controversial FBA reimbursement policy update to March 31, 2025, giving sellers more time to prepare. The biggest change? Reimbursements for lost or damaged inventory will now be based on manufacturing costs, not the typical sales price.
The Problem This Solves (or Creates)
Amazon says this change makes reimbursements more accurate, but sellers worry it will reduce payouts, especially for high-value items, bundles, or products with significant prep costs.
What Sellers Need to Do Now
- Enter Your Manufacturing Costs – Update your Manage Your Sourcing Cost page in Seller Central to ensure fair reimbursements. Update Here.
- Understand the New Math – Know how Amazon calculates refunds so you can plan for potential lower reimbursements. Learn More.
- Keep Records – Document manufacturing and sourcing costs in case you need to dispute a reimbursement claim.
Why This Matters
If your products have high margins, customization, or added prep costs, you could see significantly lower reimbursements when inventory is lost or damaged in Amazon’s warehouses. Taking action now ensures you’re not leaving money on the table.
What Amazon Is Doing About It:
- Account Health Protection – Affected orders will not impact your performance metrics, including On-time Delivery, Order Defect Rate, Valid Tracking Rate, or Late Shipment Rate. Amazon will automatically update your account health metrics by March 7, 2025.
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