Amazon FBA Meltable Inventory Deadline: Remove by April 15, 2025
Amazon has announced its annual meltable inventory restriction period, running from April 15 to October 15, 2025. Sellers must remove all meltable inventory from FBA fulfillment centers by April 15 to avoid disposal fees.
Key Details:
- Affected Products: Any heat-sensitive items that can melt at 155°F, including chocolate, gummies, and jelly- or wax-based products.
- Removal Deadline: April 15, 2025
- Disposal Begins: Any remaining meltable inventory after May 1 will be marked unfulfillable and disposed of for a fee.
What Sellers Should Do:
- Identify Meltable ASINs – Use the Meltable FBA Inventory page to check which ASINs are affected.
- Submit Removal Orders – Process removal requests in Seller Central via the FBA Removal Order.
- Plan for Alternative Fulfillment – If these products are a key part of your catalog, consider Merchant Fulfilled (FBM) or third-party fulfillment during the restricted period.
Take Action Now
Ensure your meltable inventory is removed before April 15 to prevent unnecessary disposal fees. If you’re unsure how to adjust your fulfillment strategy, reach out to your Amazon account manager or an expert in FBA compliance.
Amazon Launches Personalized Restock Recommendations for FBM Sellers
Amazon has introduced a new Restock Recommendation feature in Seller Central, designed to help Fulfilled by Merchant (FBM) sellers optimize inventory levels using AI-driven demand forecasting. This tool provides personalized restock quantities and timing to prevent stockouts and improve fulfillment efficiency.
Key Benefits of the Restock Recommendation Feature
- Suggested Restock Quantities – Based on current inventory and projected two-week demand.
- Estimated Days of Supply – Helps sellers gauge when to replenish stock.
- AI-Driven Demand Trends – Provides eight-week demand forecasts to improve inventory planning.
How It Works
Amazon’s model considers active sales over the last three months, projected demand, and listings with fewer than 14 days of supply. Sellers can access these insights by navigating to the Manage Inventory page and clicking on Restock Notification in the Inventory column.
Learn more about this feature here.
Facebook Marketplace Surpasses Amazon in Shopper Numbers
Facebook Marketplace has emerged as a dominant player in eCommerce, reportedly attracting more shoppers than Amazon.
Key Insights
- User Base – Facebook Marketplace boasts over 1.2 billion monthly active users (MAUs), significantly surpassing Amazon’s 310 million MAUs as of 2023.
- Integration and Accessibility – Embedded within the Facebook app, Marketplace offers users a seamless buying and selling experience, leveraging Facebook’s extensive social network.
- Monetization Strategy – Unlike many competitors, Facebook Marketplace does not charge listing fees, attracting budget-conscious sellers and buyers. Revenue is primarily generated through advertising and optional transaction fees for shipping services. Learn more about Facebook’s eCommerce expansion.
Implications for eCommerce Sellers
- Expanded Reach – The vast user base provides sellers with access to a broader and more diverse audience.
- Cost-Effective Selling – The absence of listing fees can lead to higher profit margins for sellers.
- Targeted Advertising – Using Facebook’s sophisticated data analytics, sellers can effectively target potential buyers through personalized ads.
As Facebook Marketplace continues to grow, it presents both opportunities and challenges for eCommerce sellers aiming to capitalize on its expansive user base.
Is YouTube an Underrated Marketing Channel Right Now?
Despite its vast user base and extensive reach, YouTube often doesn’t top marketers’ lists for brand promotion. However, recent insights suggest that overlooking this platform might be a missed opportunity.
Key Observations:
- Perception Among Marketers: Many marketers don’t immediately consider YouTube as a primary channel for brand promotion, focusing instead on platforms like Facebook or Instagram.
- Emerging Trends: Data indicates that YouTube’s combination of Google’s data analytics and video advertising capabilities is becoming increasingly influential, making it harder to ignore in comprehensive marketing strategies.
Implications for eCommerce Sellers:
- Enhanced Visibility: Leveraging YouTube can significantly boost brand awareness, given its extensive user engagement.
- Targeted Advertising: With Google’s data integration, YouTube offers sophisticated targeting options, allowing sellers to reach specific demographics effectively.
- Content Versatility: The platform supports various content formats—from product tutorials to customer testimonials—enabling diverse marketing approaches.
Incorporating YouTube into your marketing mix could unlock new avenues for audience engagement and sales growth.
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