Retail Analytics Update: New Metrics Now Live in ARA Dashboards
Amazon just released a set of 16 new metrics within Retail Analytics dashboards—and they’re already visible under the “Customize Columns” menu (see screenshot).
Some of the newly added metrics include:
- Confirmed Units
- Sales Discount
- Parent & Child Vendor Code
- Contra-COGS
- Release Date
- MSRP
- Binding, Color, Replenishment Code and more
These additions provide deeper insights into:
- PO performance (Confirmed Units, Vendor Codes)
- Profitability (Contra-COGS, Sales Discount)
- Catalog health (Binding, Replenishment Code, MSRP)
Why it matters: Brands can now tailor reports to track performance across more granular product and vendor attributes—enabling smarter inventory decisions and tighter margin control.
To access: Open any ARA report > click “Customize Columns” > toggle on new fields marked “New!”
New Promotion Central Tool Launches in Vendor Central for Streamlined Deal Management
Amazon has launched Promotion Central—a powerful new tool available in Vendor Central that allows vendors to create and manage Best Deals and Lightning Deals across multiple Amazon marketplaces from one unified dashboard.
Key Capabilities:
- Create deals across multiple Amazon stores in one place
- Set deal duration and committed unit quantities
- Track performance by ASIN, region, and store
- Clear out excess inventory with strategic promotions
Why It Matters for Vendors:
Promotion Central simplifies what was once a fragmented process. Now, Vendor Central users can centralize promotion creation, execution, and monitoring—all while gaining better visibility into performance metrics and funding estimates.
Action Step:
Go to Marketing and Promotions > Promotion Central in Vendor Central to start using the tool. You’ll find step-by-step deal creation, real-time tracking, and editing tools to optimize every promotion.
For details on eligibility and best practices, refer to the Promotion Central user guide in Vendor Central Help.
Amazon Now Operating Over 750,000 Robots in Fulfillment Network
Amazon has opened its most advanced fulfillment center yet in Shreveport, Louisiana, featuring eight cutting-edge robotic systems that streamline operations and improve worker safety.
Key systems include:
- Sequoia: Uses AI and computer vision to speed up inventory identification and storage by up to 75%
- Hercules and Pegasus: Transport inventory and packages efficiently across the facility
- Robin and Cardinal: Robotic arms that assist with heavy lifting and package sorting
- Proteus and Xanthus: Mobile systems designed to safely navigate and support tasks alongside employees
- Digit: A humanoid robot used for tote recycling and tasks in human-designed spaces
Amazon expects a 25% productivity boost from these innovations, aligning with its broader push to improve fulfillment speed while reducing physical strain on its workforce. This rollout reinforces Amazon’s long-term investment in robotics to scale operations responsibly.
Prime Day 2025 Expands to 4 Days — Deal Scheduling Now Open
Amazon has officially opened deal scheduling for Prime Day 2025, which will be its longest US Prime Day event ever—spanning four days instead of the usual two. Independent sellers contributed to a record-breaking 200 million+ items sold during Prime Day 2024, and this year’s extended event aims to top that.
What’s New:
- 4-day event gives brands more time to generate traffic and sales
- Additional placements available for Prime-Exclusive Best and Lightning Deals with 40%+ discounts
- New inventory window options for FBA shipments
Key Deal Deadlines:
- May 23 – Final day to schedule Best Deals and Lightning Deals
- May 5–event end – Submit Prime Exclusive Discounts (close 6 hours before event ends)
FBA Inventory Deadlines:
- June 9 – Shipments using “minimal shipment splits”
- June 18 – Shipments using “Amazon-optimized shipment splits”
Deal Types Available:
- Best Deals – Min. 15% off, eligible for homepage features and badges
- Lightning Deals – Min. 20% off, scheduled by Amazon, high-visibility placement
- Prime Exclusive Discounts – Min. 15% off, visible in search and PDPs
- Prime Member Coupons – Min. 5% off, displayed across event placements
Action Step for Brands: Visit Advertising > Deals in Seller Central to submit your offers and secure placements before the deadlines. Full event details are available in the Prime Day readiness playbook in Seller Central.
Reminder: Prime Day 2025 details remain confidential until Amazon’s public announcement in late June.
Prepare for Prime Day 2025 with Amazon’s Readiness Playbook
Amazon has released the Prime Day Readiness Playbook to help sellers maximize their success during the upcoming Prime Day 2025, which is expanding to a four-day event. The playbook offers strategic guidance on deal creation, inventory planning, and promotional opportunities to enhance visibility and sales.
Key Highlights:
- Deal Scheduling: Learn how to set up Prime-Exclusive Best Deals, Lightning Deals, and Coupons to attract more customers.
- Inventory Management: Understand the deadlines and best practices for ensuring your products are Prime badge-ready, including shipment timelines for Fulfillment by Amazon (FBA).
- Promotional Strategies: Discover tips on pricing, discount structures, and leveraging Amazon’s marketing tools to stand out during the event.
Action Steps for Sellers:
- Review the Playbook: Access the Prime Day Readiness Playbook in Seller Central to familiarize yourself with the detailed guidelines and recommendations.
- Plan Your Deals: Identify products suitable for promotions and schedule your deals before the specified deadlines to ensure participation.
- Prepare Inventory: Align your inventory levels with anticipated demand and adhere to the shipping deadlines to maintain product availability.
By utilizing the insights and tools provided in the playbook, you can effectively navigate Prime Day 2025 and capitalize on the extended event to boost your sales and brand visibility.
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