Amazon Pet Day 2025: What Sellers Need to Know
Amazon has officially announced Pet Day 2025, set for May 7–8. This 48-hour event is Amazon’s annual promotional push for all things pet-related—spanning food, toys, grooming, accessories, and more. If you’re in the pet category (or adjacent to it), this is your moment to capitalize.
Key Details:
- Event Dates: May 7–8, 2025
- Categories Featured: Pet food, treats, beds, apparel, carriers, grooming products, tech gadgets, and more
- Marketing Push: Amazon will spotlight top deals and drive traffic through dedicated landing pages and media campaigns
Why It Matters for Sellers:
- Surge in Traffic: Last year’s Pet Day saw a major lift in sessions and conversions for participating sellers, with many reporting Black Friday-level traffic spikes.
- Brand Visibility: Being included in Amazon’s featured deals boosts your chances of organic and paid visibility beyond the event.
- Category Expansion Opportunity: If your products are tangentially related (e.g., cleaning supplies, home organization, or even “pet-parent” products), this is a window to reposition your offer creatively.
Action Steps:
- Submit deals ASAP via Seller Central if you haven’t already.
- Double-check inventory to prevent OOS during the spike.
- Update A+ Content and Storefronts with pet-focused themes or cross-sell bundles.
- Review PPC campaigns for Pet Day keywords and ensure budgets are scaled accordingly.
Expect more shoppers to treat their pets like royalty—so tailor your messaging and offers with that in mind.
Chart Watch: Walmart+ Rapidly Closes the Gap on Amazon Prime
New data from CIRP shows Walmart+ membership has nearly doubled since 2021, growing from 23% to 43% of surveyed customers. Meanwhile, Amazon Prime has only grown modestly from 66% to 75% in the same time frame.
Key Takeaways:
- Walmart+ up 20 points in 3 years (from 23% to 43%)
- Amazon Prime growth has plateaued, moving just 9 points (66% to 75%)
- If this trend continues, Walmart could soon rival Amazon in member loyalty and recurring revenue
Why It Matters for Sellers:
- Walmart+ is no longer a niche program—it’s scaling fast
- Brands should be considering Walmart.com if they’re not already live
- Expect more cross-shopping behavior as consumers look for better deals and faster shipping on both platforms
Don’t sleep on Walmart+—its rise is one of the most important trends in multichannel retail right now.
What Do Tariffs Mean for Amazon Sellers?
New data from CIRP highlights a subtle but important trend: Amazon’s average selling price (ASP) hasn’t fully recovered since the U.S.–China tariff hikes began impacting online retail. While ASPs peaked at $52 in 2016 and 2018, they dropped as low as $42 by 2021 and have hovered in the mid-$40s since.
2024 ASP sits at $47—still below pre-tariff highs.
Why this matters:
- Tariffs squeeze margin. Higher costs from tariffs aren’t always passed to the customer. Amazon sellers often absorb the difference, eroding profit.
- Shoppers expect low prices. The data suggests ASPs remain under pressure due to price sensitivity, especially in competitive categories.
- Sourcing strategy matters. Sellers that diversify manufacturing outside China or leverage nearshoring may be better positioned.
Actionable Advice for Sellers:
- Review your landed costs and tariff exposure by ASIN
- Explore suppliers in Vietnam, India, or Mexico to hedge risk
- Reprice strategically to protect margins without pricing yourself out of the Buy Box
Bottom line: ASPs have yet to bounce back to their highs, and with tariffs still in play, sellers should be proactive—not reactive—in how they source and price.
Amazon Sellers Push Back on Buy Box Amid Tariff Turmoil
With tariffs on Chinese goods spiking to 125%, Amazon sellers are feeling the pressure—and some are fighting back. A growing number of sellers have signed a petition urging Amazon to revise its Buy Box pricing policy, which penalizes brands that raise prices, even when increases are driven by unavoidable cost hikes like tariffs.
What’s happening:
- Amazon’s Buy Box favors the lowest-priced offer across the web—even if sellers need to raise prices to remain profitable.
- Sellers say this limits their ability to respond quickly to external cost changes, especially with larger retailers like Walmart or Target requiring more structured price update timelines.
- Some brands are choosing not to restock affected products at all rather than sell at a loss.
Why it matters for sellers:
- Tariff volatility is high and many Amazon sellers still rely heavily on Chinese sourcing (over 70% according to Jungle Scout).
- Price suppression = profit erosion. Even responsible pricing updates can get listings de-prioritized or suppressed in the Buy Box.
- The current Buy Box model punishes agility—sellers must choose between profitability or visibility.
What you can do:
- Monitor tariff exposure by ASIN and prepare alternate sourcing strategies where possible.
- Communicate pricing challenges with account managers (if available) and document margin impact for internal decisions.
- Consider hybrid fulfillment or FBM strategies to regain some control over pricing.
As Amazon CEO Andy Jassy said, “You don’t have 50% extra margin to play with.” And yet, sellers are expected to absorb the hit. This petition signals growing frustration—and if policy doesn’t shift, more sellers may begin prioritizing platforms where pricing power and profitability aren’t so tightly handcuffed.
Amazon’s Four-Day Prime Day Is Forcing Sellers to Rethink Discounts, Inventory & Profitability
Amazon is officially extending Prime Day 2025 to four full days, doubling down on its marquee event to stay ahead of competitors like Walmart, Target, and Temu. While the extended timeline brings more sales opportunities, it’s also raising red flags around margin pressure, inventory planning, and promotional burnout.
What’s Changing:
- Four days of deals, not two — the longest Prime Day in Amazon’s history.
- Expanded promotion types: Lightning Deals, Best Deals, Prime Coupons, and Price Discounts.
- Deep discounts (40%+) will get prime placement across the site.
Why It Matters for Sellers:
- Inventory forecasting just got riskier. You need enough stock to maximize visibility, but too much can trigger long-term storage or overage fees.
- Deal fatigue is real. With Prime Day, Big Deal Days, and Spring Sales stacking up, many sellers report declining profitability and discount pressure from Amazon and competitors alike.
- Pricing parity is critical. If your item is cheaper on Walmart, Target, or DTC during Prime Day, Amazon may penalize your Buy Box eligibility.
What Sellers Are Doing:
- Running test-based strategies: different deals across different days to optimize ROI.
- Focusing only on “hero” SKUs that convert well at discount.
- Saying “no” to every sale. Some brands are participating without discounting at all—just being in stock can drive a 20%+ lift in conversions.
BellaVix Insight: “This extension is both an opportunity and a challenge,” said Will Haire, CEO of BellaVix. “Sellers get more time to experiment and more exposure—but with tariffs and Amazon fees climbing, the key is running lean, profitable campaigns that don’t burn through margin.”
Bottom Line: Prime Day 2025 may bring a bigger sales window, but it also requires sharper strategy, smarter forecasting, and disciplined discounting. Sellers who can balance all three will be the real winners.
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