Enhancements to Fulfillment Insight Dashboard: Personalized Recommendations for Amazon Sellers
- Amazon has introduced personalized recommendations on the Fulfillment Insight Dashboard, designed to enhance delivery performance for seller-fulfilled, non-Prime orders. By providing tailored suggestions based on specific metrics such as handling time and on-time delivery rate, this update enables sellers to pinpoint and address inefficiencies in their fulfillment processes. These recommendations aim to assist sellers in optimizing their shipping decisions, potentially leading to improved delivery performance and increased sales. For a detailed understanding and to leverage these new features, sellers are encouraged to visit the Fulfillment Insight Dashboard.
Streamlined Product Listing: Enhanced ‘Add Products’ Feature for Bulk Operations
- Amazon has upgraded its ‘Add Products’ listing tool, significantly expanding its capabilities to allow sellers to search and add up to 500 offers in bulk. This enhancement simplifies the process of finding products already listed on Amazon and adding offers with only essential details required, facilitating a quicker and more intuitive listing experience. Sellers can now use two main options: directly add up to 20 products with their prices and quantities in Seller Central, or use the ‘Add Products via Upload’ feature to handle up to 500 products via a pre-filled Excel template for efficient bulk uploads. This update streamlines the process of managing inventory on a large scale, aiding sellers in scaling their operations effectively. For detailed instructions on bulk product searches and offer additions, sellers are encouraged to refer to the Listing Loader and Product detail pages sections on Seller Central.
Leveraging Product Variations to Enhance Catalog and Boost Sales
- Utilize Variations: Group multiple ASINs under a single product detail page to streamline inventory and meet diverse customer preferences. Note: Not all categories support variations.
- Creation Tools: Employ the Variation Wizard, ‘Add A Product‘ tool, or category-specific Inventory file templates to create variations.
- Benefits of Variations:
- Traffic and Conversion: Variations like different colors or sizes can drive more traffic and improve conversion rates across all ASINs.
- Multi-Packs: Offering products in multi-packs can attract new customers and encourage repeat purchases.
- Customization: Differentiate your SKUs with unique images and descriptions to help customers find the best product match.
- Strategic Actions:
- Audit Top Products: Identify potential new color/size combinations.
- Test Multi-Packs: Select a top product to offer as a multi-pack and track performance.
- Customize Variations: Experiment with subtle differences in variant fields to determine what appeals most to your customers.
- Resources and Compliance: Refer to Seller University’s video on variation policy and explore further documentation for compliance and best practices.
Updating Product Images: Best Practices in the Listings Lounge
- Main Image Requirements:
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- Background: Pure white (RGB 255, 255, 255).
- Resolution: High resolution with at least 1600 pixels on the longest side.
- Authenticity: Use actual product photos; graphics, mockups, and placeholders are prohibited.
- Clarity: Avoid accessories, props, text, logos, watermarks, and inset images not part of the product.
- Category Specifics: Check if your product category has unique main image requirements.
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- Lifestyle Images:
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- Quantity and Variety: Include 3-5 lifestyle images showing different angles and uses.
- Engagement: Use images that depict the product in use, helping customers visualize it in their daily lives. Props and varied backgrounds are encouraged.
- Video Addition: If possible, add a video to enhance the visual experience.
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- Additional Resources:
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- For issues with images not showing on the Detail Page or other image-related concerns, refer to Amazon’s provided resources.
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Amazon Expands DSP with Programmatic Podcast Ads: Implications for eCommerce Sellers
- Amazon has introduced programmatic podcast advertising through its Demand-Side Platform (DSP), extending its advertising inventory beyond its traditional retail media network. Initially launched in the U.K. and now available in the U.S., this update enables brands to place dynamically-inserted ads in podcast episodes across various platforms, including Amazon Music, Wondery, and Art19. The service targets specific audiences based on podcast genre/category and listener geography, enhancing the precision of advertising campaigns.
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- Key points for eCommerce sellers:
- Low Entry Barrier: Similar to its video ad offerings on Amazon Prime Video, Amazon’s podcast ads allow brands to start campaigns with a relatively low investment and provide creative support through its Creative Studio.
- Targeted Advertising: Advertisers can reach precise audience segments, which is particularly advantageous for brands aiming at niche markets or specific geographic locations.
- Engagement and Tracking Concerns: While Amazon offers metrics like branded search lift and brand impressions, the effectiveness of ads on third-party platforms like Spotify remains a challenge. Traditional methods such as bespoke links or coupon codes may still be necessary to track engagement effectively.
- Overall, Amazon’s move into programmatic podcast ads offers new opportunities for eCommerce brands to enhance their visibility and engage with audiences at the top of the sales funnel, though some aspects of performance tracking may require more conventional approaches.
- Key points for eCommerce sellers:
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