New guide: Sponsored Brands Video Analytics Guide
- The guide provides information on analyzing ad performance for Amazon Ads Sponsored Brands video ad format. It explains the available reporting options, including performance reports and where to find them. It also offers guidance on the important reports to focus on and provides instructions on saving and scheduling reports to be sent to your inbox.
You can now buy physical products in games and apps with Amazon Anywhere
- Amazon has introduced a new feature called Amazon Anywhere, which enables immersive shopping experiences within video games, virtual worlds, and mobile apps. The first launch of this feature is within the augmented reality adventure pet game called Peridot. With Amazon Anywhere, players can discover and purchase physical products from Amazon stores without leaving the game. By linking their Amazon account to Peridot, players can access Peridot-branded merchandise within the game and make purchases seamlessly. The products will be shipped like any other Amazon purchase, and order tracking and management can be done through the Amazon app. Amazon Anywhere aims to revolutionize shoppable entertainment and provide a convenient way to purchase physical products within virtual worlds. This feature is not only for players but also for creators and developers who can integrate it into their own virtual worlds or games, allowing them to curate products from Amazon’s wide selection and offer a new level of engagement to their audiences. To learn more about Amazon’s immersive shopping experience, visit their website. – Also referenced by Retail Drive
New US INFORM Consumers Act imposes new requirements for sellers
- The INFORM Consumers Act takes effect in the US on June 27, 2023. This law places obligations on high-volume third-party sellers to provide, and on Amazon to collect, verify, and disclose, information about their businesses. If you need to take further action, we will contact you via email with specific instructions. We ask that you respond to these messages within the specified timelines, as the law may require Amazon to deactivate your selling account until you successfully complete verification.
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