New Return Insights and Fee Updates: What eCommerce Sellers Need to Know
- Effective June 1, 2024: Updated returns processing fee for products with high return rates (excluding apparel and shoes). Fee charges will be applied after each three-month period (e.g., returns for units shipped in June will be charged in September).
- Return Insights Dashboard Enhancements: The dashboard now includes the number of returned units, return rate percentages, minimum return rate thresholds for fee charges, and units exceeding the threshold.
- Returns Processing Fee Details: Fees apply if returns exceed the threshold for the product’s fee category. Exemptions include products shipping fewer than 25 units monthly and the first 20 returned units for items in the New Selection Program exceeding the threshold.
- For more detailed information, refer to the 2024 returns processing fee changes documentation.
Prepare for Prime Day with the 2024 Brand Readiness Guide
- Ensure your brand is ready for Amazon’s biggest deal event of the year with the 2024 Prime Day Brand Readiness Guide. This guide provides essential tips for content creation and optimization, video engagement, promotion ideas, and post-Prime Day support to boost conversions and build customer loyalty. Access the guide here: 2024 Prime Day Brand Readiness Guide.
Amazon Prime vs. Walmart+: Membership Growth and Adoption
- Amazon Prime and Walmart+ offer competitive membership programs that significantly influence customer shopping behavior. Understanding these trends is crucial for eCommerce sellers on both platforms. Key Takeaways:
- Amazon Prime:
- High and increasing adoption among Amazon shoppers, growing from 64% in 2021 to 75% in 2024.
- Indicates a large and engaged customer base with strong loyalty to Amazon Prime benefits.
- Walmart+:
- Rapid initial growth, doubling from 16% in 2021 to 36% in 2023, then stabilizing at 36% in 2024.
- Reflects a growing segment of loyal Walmart.com shoppers taking advantage of Walmart+ benefits.
- Implications for eCommerce Sellers:
- Amazon: High Prime adoption suggests a strong emphasis on fast, free shipping and other Prime-exclusive benefits can drive sales and customer loyalty.
- Walmart: Growing Walmart+ adoption, despite recent stabilization, indicates potential for targeted promotions and engagement strategies to attract and retain Walmart+ members.
- Amazon Prime:
Understanding these membership trends can help eCommerce sellers tailor their strategies to maximize reach and conversions on both platforms.
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