8 top takeaways from Amazon’s 2022 Small Business Empowerment Report
- Amazon invests billions of dollars annually to support small businesses by providing tools, resources, and networking opportunities through programs like the Small Business Academy. Customers can look for the Small Business badge and shop the Support Small storefront to support these businesses while shopping on Amazon. Top takeaways from the report:
- Independent sellers in the U.S. sold over 4.1 billion products on Amazon, averaging 7,800 products sold per minute.
- Brand owners experienced sales growth of over 20% year-over-year in Amazon’s store, thanks to the tools and programs provided by Amazon.
- The most popular categories among customers shopping from independent sellers on Amazon were Health & Personal Care, Home, Beauty, Grocery, and Apparel.
A timeline of Amazon’s efforts to curb counterfeit selling
- Amazon has been actively combating counterfeit products on its platform. Recent efforts include joint lawsuits with Canon and the disposal of over 6 million counterfeit goods in 2022. They have implemented strategies like the Brand Registry program, Project Zero, and the Counterfeit Crimes Unit. Challenges persist, but experts acknowledge Amazon’s positive impact in deterring counterfeiters and raising awareness. The company’s collaboration with brands and other retailers is crucial. While improvements are needed, Amazon is dedicated to improving the legitimacy of products and creating a safer marketplace.
Prepare for the August 31 migration from Marketplace Web Service to SP-API.
- On August 31, 2023, Amazon is discontinuing the Marketplace Web Service (MWS) Merchant Fulfillment, Orders, and Reports API sections. After this date, MWS users won’t be able to retrieve data from these sections. If you use any of these API sections, you must migrate from MWS to SP-API or replace your private app with a third-party app by August 31 to avoid disruption to your business automation. Using SP-API will help you grow your business through increased selling efficiency, reduced labor requirements, and improved response time to customers.
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