Boost Your Brand Visibility with Amazon’s New Ad Feature
- Amazon introduced a feature to boost top-performing Posts into Sponsored Brand ads, enhancing visibility and engagement. This tool, accessible via the Posts manager, utilizes generative AI to optimize images for ad requirements, streamlining the ad creation process for US advertisers.
Enhance Product Launches with Amazon’s Customer Review Insights
- Amazon’s Opportunity Explorer now offers new features in the Customer Review Insights tab to aid in successful product launches. These features include:
- Review Trends: Track customer sentiment changes over six months.
- Parent ASIN Insights: Overview of customer sentiment for products with multiple variations.
- ASIN Benchmarking: Compare your product’s star rating with category averages.
- Topic Drilldown: Identify and address core customer concerns from review sub-topics.
- Access these tools in the Opportunity Explorer for data-driven insights.
Amazon’s Private Label Brands: A Comprehensive Analysis
- Amazon has reduced its private label brands to fewer than 20 core labels, such as Amazon Basics and Amazon Essentials, amidst antitrust investigations and strategic streamlining. The article details Amazon’s significant presence in various product categories, the controversy around its private labels, and the impact on third-party sellers. Additionally, it highlights Amazon’s use of aggregated seller data and the ongoing FTC investigation regarding its marketplace practices. Most interesting takeaways from the article:
- Amazon stated in 2019 that they have 158,000 private brand products across 45 brands.
- According to Statista, 7% of Amazon’s private-label share in 2019 was accounted for by the clothing, shoes, and jewelry product market.
- In 2019, Amazon Basics accounted for 57.8% of total sales by all Amazon private label brands.
- But also, Amazon not only offers products in almost all their niches but also offers its private labels relatively at a low cost. In 2019, the majority of categories had an average price of $20.
Impact of Amazon’s New FBA Returns Processing Fee
- Starting June 1, 2024, Amazon introduces a new FBA returns processing fee based on product size, weight, return rate, and category thresholds. Exceptions include apparel, shoes, low-shipment products, and items in the New Selection program. Sellers should use Amazon’s enhanced Returns Insights dashboard to track returns and reduce rates by addressing product issues, improving descriptions, and enhancing customer service to mitigate these fees.
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