Posts is now in the Amazon Ads console.
- Advertisers can now create and manage posts directly in the Amazon Ads console instead of going to posts.amazon.com. Additionally, there is no longer a requirement to have a live Store in order to create Posts, Amazon has enabled the feature for all sellers and vendors with a Brand profile to create posts.
Seasonal relevance in eCommerce search
- The article explores the impact of seasonal relevance in eCommerce search. It discusses the challenges faced by search engines in delivering contextually relevant search results during different seasons. The authors propose a method to improve search results by incorporating seasonal signals into the ranking algorithm. The study demonstrates the effectiveness of this approach through experiments conducted on a large-scale eCommerce dataset. The findings highlight the importance of considering seasonal factors in search relevance to enhance the overall user experience in eCommerce platforms.
- Three takeaways that will effect search;
- Enriched product information. While product titles have 100% coverage, they can also be noisy. Users reference other types of product information to make purchase decisions, such as product images.
- Location-aware seasonal relevance. Customers’ perception of seasonal relevance depends on factors such as climate and culture. They are manifested in the regional variation of seasonality. Thus, location information can be built into seasonal relevance modeling.
Ranking with query seasonal relevance. As mentioned previously, there could be a natural interaction between the seasonal relevance of queries and that of products. Therefore, the former can be additionally incorporated into search ranking to further improve eCommerce search.
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