- The Federal Trade Commission (FTC) has filed a complaint against Amazon, accusing the company of enrolling consumers into its Prime program without their consent and making it difficult for them to cancel their subscriptions. However, it’s important to note that Amazon already employs various means of communication, such as email, customer support chat, and phone numbers, making it relatively easy for customers to seek assistance. These channels are readily available and easily accessible within the interface. From this perspective, some may argue that the FTC’s complaint appears to be an instance of the regulatory body targeting the eCommerce giant without sufficient grounds.
Amazon Briefing: Brands are taking Prime Day promotions and discounts off the marketplace
- Brands are shifting their strategies for Amazon’s Prime Day, opting to generate traffic through external channels rather than relying solely on the Amazon homepage. With growing social media savvy among sellers, more companies are promoting their Prime Day deals through social media platforms. The need to stand out among the crowded deals on Amazon’s homepage has led brands to explore alternative marketing avenues. Some are leveraging social campaigns, partnering with savings websites, or utilizing their own followings on platforms like Instagram. Amazon sellers are also using the company’s advertising tools to target campaigns off the Amazon platform and drive traffic to their Prime Day deals. This trend reflects the maturation of eCommerce and highlights the importance of finding innovative ways to capture consumers’ attention during major shopping events like Prime Day. It’s crucial for brands to stand out and align their pricing strategies with Amazon’s Fair Pricing Policy to offer the lowest online prices.
Prime Day will offer over 40 personalized deal features this year.
- Amazon is introducing new features for Prime members to enhance their shopping experience during Prime Day. The company aims to provide personalized deals based on members’ past shopping behaviors, offering over 40 personalized deal features this year. Additionally, Amazon is introducing inspirational browse-based shopping experiences with Inspire and Shop by Interest, helping customers discover trending Prime Day deals across various interests. Prime members will benefit from cost-saving features such as accessing deals within the “Keep shopping for” section, a new “Buy Again” feature with personalized recommendations, and an improved list experience. Amazon has also introduced an Invite-only deals program to offer exclusive access to high-discount or limited-run doorbuster deals for selected Prime members. These enhancements highlight Amazon’s focus on personalization, curation, and offering attractive deals to provide an exceptional shopping experience during Prime Day.
If you are an eCommerce amateur or professional and want to KEEP UP with everything eCommerce, Sing Up for our BellaVix newsletter 👇👇👇