Amazon Deploys Advanced AI to Improve Product Quality Control and Customer Satisfaction
- Amazon has harnessed the power of artificial intelligence (AI) to enhance the quality control process in its fulfillment centers. A team of scientists in Berlin has developed sophisticated AI capabilities that can identify and flag defective products before they are shipped to customers. The AI system uses computer vision and machine learning to analyze reference images of undamaged products, enabling it to make subjective decisions about damage, similar to how humans would assess items. The technology has proven to be three times more effective than manual inspections and is set to be deployed in more Amazon facilities in North America and Europe before the holiday season. This advancement is expected to streamline tasks, improve cost management, and ensure customers receive undamaged products, ultimately driving greater efficiency in Amazon’s fulfillment centers
FTC Readies Antitrust Lawsuit Against Amazon, Potentially Impacting Amazon Sellers and Consumers
- The Federal Trade Commission (FTC) is preparing an aggressive antitrust lawsuit against Amazon, which could lead to the breakup of parts of the company. FTC Chair Lina Khan, known for her skepticism towards Big Tech dominance, is driving the case that is likely to challenge various Amazon business practices. The lawsuit is expected to focus on issues related to Amazon Prime, alleged blocking of lower prices on competing websites, and policies that force merchants to use Amazon’s logistics and advertising services. If successful, the lawsuit could lead to significant changes in Amazon’s operations, affecting both Amazon sellers and consumers. The case, set to be filed in federal court, could take years to resolve, and its outcome will define the legacy of FTC Chair Lina Khan.
- Amazon has introduced the Amazon Emerald program, offering select third-party services the ability to send direct notifications to sellers through Amazon Seller Central. The program aims to provide sellers with important and customized business updates from approved third-party applications without leaving the Seller Central platform. Developers like SentryKit and Getida have already joined the program, enabling FBA (Fulfillment by Amazon) sellers to receive alerts related to FBA reimbursements and manage their businesses more effectively. This initiative is expected to streamline communication between sellers and 3rd-party solution providers, enhancing the seller experience and potentially improving business management for Amazon sellers. As of now, the Amazon Emerald program includes only a limited number of participating developers.
Amazon to Archive Orders Older Than Two Years for Enhanced Data Security and Customer Privacy
- Starting in September 2023, Amazon will implement a new policy to archive orders older than two years on a monthly basis. To prioritize data security and protect customer privacy, archived orders will no longer contain buyers’ personally identifiable information, such as names, phone numbers, addresses, and gift messages. This change may impact Amazon sellers who require buyer information for accounting or tax purposes, as they must ensure to download this data by the end of August or within two years of the order placement. However, archived orders will still retain other essential data fields, including purchase date, product name, ASIN, quantity, price, tax, customer charged shipping fee, and sales channel. This measure aims to enhance customer safety and data protection while still providing necessary information for sellers’ record-keeping needs.
Amazon Introduces Customer Review Insights Tab to Boost Product Ratings for Sellers
- Amazon has launched the Customer review insights tab, a valuable tool designed to help Amazon sellers improve their product ratings and launch highly rated products. Part of the Product Opportunity Explorer tool, this feature allows sellers to analyze customer reviews and gain valuable insights into customer preferences, current trends, and essential product features that need prioritization. Sellers can now identify positive and negative review snippets, understand how specific product features impact overall star ratings, and compare customer feedback and feature satisfaction for their products with bestsellers and other ASINs. This new tool aims to empower Amazon sellers with valuable data to make informed decisions, enhance product quality, and drive customer satisfaction. By leveraging the Customer review insights tab, sellers can take proactive steps to optimize their products, leading to improved ratings and better sales performance on the Amazon marketplace.
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