Brands: New Premium A+ content promotion
- Sellers registered as Brand Owners with Amazon Brand Registry are now eligible for Premium A+ content at no cost for an extended promotional period.
- Premium A+ content offers new and more significant module types in the product description section on the product detail page, such as video, image carousels, and interactive hotspots.
- Implementing Premium A+ content can increase your sales by 20%. For more information on A+ content, Premium A+, and to find out if you are eligible, go to Get started with A+ content.
Amazon Gives Sellers New ‘Holistic’ Metric to Check Account Health
- The new version of the Account Health Rating (AHR) metric does not change Amazon’s existing policies, but rather, it aggregates violations of specific Amazon policies into a single score that shows sellers their overall account health status: “Healthy,” “At-Risk,” or “Unhealthy.” Amazon will begin to roll out the new version of the Account Health Rating in August to sellers in its U.S. and Canada stores and sellers in its other worldwide stores in 2023.
New grants for sustainability-focused small businesses
- Applications are open for the Amazon Products for Tomorrow Awards. This new initiative will support small businesses that sell innovative products that display sustainability attributes.
- Applications are open until August 18, 2022.
Identify new product ideas using Product Opportunity Explorer
- The Product Opportunity Explorer provides detailed insights into Amazon customer search and buying behavior. This includes what customers are searching for, clicking on, and purchasing. The sales history and pricing trends can also be tracked. Start using Product Opportunity Explorer today 🙂
Amazon update guidance on data transfers
- This policy covers Amazon’s transfer of EEA and UK Amazon customer information to sellers outside of the EEA and the UK as part of the Amazon services.
- The updates also provide further clarification on Amazon’s and the seller’s respective obligations under the applicable data protection law when handling Amazon customer information.
Walmart+ and Amazon Prime Appeal to Different Shoppers
- A new report, “Walmart+ Weekend: Prime Rival or Trip to the Grocery Store?” identified some fundamental differences between shoppers who join Walmart+ versus Amazon Prime. Some key takeaways:
- Walmart+ has 51 million subscribers in the US compared to an estimated 171 million Amazon Prime members.
- The share of Walmart+ members who cited free shipping as their top reason for subscribing was 25%.
- The share of Prime subscribers who cited free shipping as their most important reason for subscribing was 64%.
- “With inflation at record highs, savings was cited as another big reason people signed up for Walmart+, with 37% of respondents pointing to discounts as the reason for becoming members compared to 31% of Prime subscribers,” according to PYMNTS. “Walmart+ members also frequently cited special savings as a major perk.”
Sellics Releases Amazon Advertising Benchmark Report 2022
- The report provides high-level context, showing where Amazon fits into the global eCommerce landscape, before taking a detailed look at growth trends for the most important Amazon advertising KPIs, both at US marketplace and category level.
Key takeaways include:
- Amazon Ads cost 68% less than Google Ads and 44% less than Facebook Ads.
- The median cost per click worldwide for Amazon Sponsored Products ads is $0.75 Compared with the other two major channels, this places Amazon at 44% less than the cost of Facebook ads ($1 35) and less than a third of Google Search ads ($2 32) At the top end of the scale, the clicks that cost advertisers the most are on the social platforms, Instagram ($3 56) and LinkedIn ($5 26)
- 24% of the analyzed advertisers run Sponsored Products campaigns in more than one of Amazon’s 20 marketplaces. This leads us to two conclusions:
- A significant proportion of Amazon sellers and vendors need to be aware of trends in different marketplaces
- The majority of sellers and vendors are currently missing out on the potential to expand to new marketplaces
- Cost per Click for Amazon Sponsored Products ads is rising worldwide, with the US marketplace hitting $0.87 in 2021.
- Amazon ad clicks remain relatively inexpensive when compared with other PPC platforms
- 2021 was a mixed year for the profitability of Amazon Sponsored Products ads, with ACOS rising in the US, Canada and UK, but largely flat in EU marketplaces.
- Advertisers’ revenue from Amazon ads grows another 23% after the corona boom of 2020, as rising cost per click also drives up ad spend.
Education by Amazon or Walmart for Sellers:
Brands: Learn advertising strategies at our free Brand Bootcamp
- The Amazon Brand Bootcamp, designed for brand owners, is a series of 16 free courses, available now through the Learning Console. This bootcamp will teach you how to grow your brand on Amazon using a combination of ad products.
Learn about advertising with Amazon Ads videos
- Whether you’re learning to create your first ad campaign or want tips to develop your brand on Amazon, our new collection of short, instructional videos on Seller University will take your advertising strategy to the next level.
If you are an eCommerce amateur or professional and want to KEEP UP with everything eCommerce Sing Up for our BellaVix newsletter.