FBA inventory dates for holiday deal events
- To maximize your holiday sales, plan ahead to make sure that your FBA inventory arrives at fulfillment centers on time for Q4 deal events. To stay in stock during holiday deal events, we recommend that your FBA inventory arrives at US fulfillment centers by the following dates:
- Prime Fall Deal Event: September 12
- Black Friday and Cyber Monday: October 26
- It may take longer to ship inventory to fulfillment centers during the busy holiday season. Check your recommended replenishment quantity and plan shipments now to have your most popular products in stock.
New Seller Enrollment for Seller Fulfilled Prime Will Reopen on October 1, 2023
- Exciting news! Starting October 1, 2023, Amazon is reopening new seller enrollment for Seller Fulfilled Prime (SFP) in the US. After refining the program for enhanced quality and customer experience, Amazon is ready to welcome sellers back. To qualify, ensure a domestic US address, an Amazon Professional selling account, and meet specific criteria over the past 90 days. Maintain Prime’s high standards during the 30-day SFP trial for successful enrollment. For more details, refer to the Upcoming Changes to Seller Fulfilled Prime.
- In a recent update, Amazon highlights its commitment to improving customer experiences through faster deliveries, reduced costs, and enhanced employee safety. The evolution of Prime since its inception in 2005 has led to more than 300 million items available for free Prime shipping, with an emphasis on Same-Day and One-Day Delivery. This year, Amazon has delivered more than 1.8 billion units to US Prime members on the same or next day after they are ordered—nearly four times what we delivered at those speeds by this point in 2019. Over 76% of orders are now fulfilled within the customer’s region, resulting in quicker and eco-friendly deliveries. The expansion of the Same-Day Delivery network and improved inventory placement further contribute to efficiency and cost reduction. This strategic approach aligns with Amazon’s ongoing dedication to meeting customer expectations for selection, pricing, and speedy deliveries.
Amazon Cuts Dozens of House Brands as It Battles Costs, Regulators
- Exciting news for third-party sellers on Amazon! Reports indicate that Amazon is scaling back its private brands, dropping 27 out of 30 clothing brands, including Goodthreads, due to customer resonance issues. This move is welcomed by many agency heads and sellers, as it addresses concerns about unfair competition and grants more visibility to independent brands. Additionally, it could help mitigate the worry of cheaper Amazon knockoffs. Amazon’s decision to refocus its efforts comes after a year of trimming failed products from its private labels portfolio. This shift aligns with ongoing discussions about Amazon’s influence and the FTC’s scrutiny. Overall, this change is perceived as a positive step towards fostering a fairer marketplace for all brands.
Amazon Briefing: 1P vendors feel trapped by Amazon’s continued pursuit of profit
- Amazon’s unrelenting pursuit of profitability is permeating its approach with 1P vendors, causing a significant impact. Insiders reveal that Amazon is becoming more stringent about vendor profitability, necessitating better margin profiles to receive purchase orders. This intensification has led to suppressed products and a narrower product selection. Brands that fall short of Amazon’s targeted net margin are experiencing specific ASINs being turned off. This push for better profitability highlights a growing emphasis on achieving higher margins across Amazon’s ecosystem.
- As Amazon’s influence expands, the consequences are becoming increasingly pronounced. Vendors find themselves at a crossroads, needing to reevaluate their strategies to align with Amazon’s new focus. The tightening of profitability standards has prompted brands to rethink their product assortment and distribution channels, leading some to venture into the third-party marketplace. Amazon’s stricter enforcement of the rule barring sellers from being present on both platforms adds a new dimension to this shift. This drive towards profitability and increased scrutiny signifies a transformative phase for Amazon and its vendors, challenging brands to adapt to a more stringent landscape driven by Amazon’s bottom-line priorities.
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