FBA inventory dates for holiday deal events
- To maximize your holiday sales, plan ahead to make sure that your FBA inventory arrives at fulfillment centers on time for Q4 deal events. To stay in stock during holiday deal events, we recommend that your FBA inventory arrives at US fulfillment centers by the following dates:
- Prime Fall Deal Event: September 12
- Black Friday and Cyber Monday: October 26
- It may take longer to ship inventory to fulfillment centers during the busy holiday season. Check your recommended replenishment quantity and plan shipments now to have your most popular products in stock.
Amazon tests new star ratings that are even harder to read
- Amazon’s testing of a new star rating system for product search results. This system presents the average star rating as a number, followed by a single gold star, and the percentage of reviews that are five stars in parentheses. The change is observed in various Amazon platforms. Some users find this layout less informative as it replaces the volume of ratings with the percentage of five-star reviews. Amazon has not confirmed the change but expressed their commitment to enhancing the shopping experience. The article also mentions different variations of star rating displays and suggests the possibility of eliminating star ratings altogether.
Walmart+ Ramps Up Pressure on Amazon Prime
- Walmart+’s growth and its competition with Amazon Prime. Walmart’s marketing efforts for its Walmart+ membership have led to a 15% increase in subscribers, making it a formidable competitor to Amazon Prime. Walmart+ offers benefits like free delivery for food orders over $35, challenging Amazon’s fee structure for deliveries under $150. The article suggests that as loyal customers of other grocery chains sign up for Walmart+, their purchases slightly decline there. Walmart’s strategic push for Walmart+ membership could potentially generate perfectsignificant revenue and pose a threat to Amazon and other retailers.
Helping customers discover new selection with Sponsored Products on premium apps and websites
- Amazon’s expansion of its Sponsored Products ads to premium apps and websites. This new initiative aims to enhance customers’ discovery and shopping experiences by extending the reach of Sponsored Products campaigns to platforms such as Pinterest, BuzzFeed, and others. Advertisers do not need to take any additional action, as ads will automatically appear when relevant based on page context and campaign parameters. The ads will link to Amazon product pages, allowing customers to seamlessly transition from inspiration to purchasing. This expansion aims to provide meaningful and relevant ad experiences across various online platforms.
2023 Holiday Peak Fulfillment Fee for Fulfillment by Amazon
- Amazon will implement the annual Holiday Peak Fulfillment Fee for Fulfillment by Amazon (FBA) from October 15, 2023, to January 14, 2024. This fee covers increased operating costs during the busy holiday season. The rates remain unchanged from 2022 for US and Canada FBA. Despite the fee, Amazon’s fulfillment fees are still 30% cheaper than standard shipping methods of other logistics providers. The fee applies to various FBA services except for US FBA items priced under $10. Detailed fee rates are available on Amazon’s help pages and below.
- US Fulfillment by Amazon Fee Rates
- CA Fulfillment by Amazon Fee Rates
- Remote Fulfillment with FBA Fee Rates
- Multi-Channel Fulfillment Rates – US, Canada
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