TikTok-esque Feed on Amazon Called “Inspire”
- The feature is more of a separate feed and; “appears as a diamond widget on the home page of Amazon’s app, according to Israeli-based artificial intelligence firm Watchful Technologies Ltd., which has tracked the feature’s use. The widget brings shoppers to a feed that shows a stream of images and videos of products, with shoppers able to like, share and ultimately purchase items.
Amazon is raising seller fees for the holidays to manage through surging inflation.
- Amazon is raising fulfillment fees during the holiday shopping period as the company contends with rising costs. From Oct. 15 through Jan. 14, third-party sellers who use Fulfillment by Amazon will have to pay 35 cents per item sold in the U.S. or Canada. It’s the first time Amazon has hiked seller fees for the holidays.
Get ready for the short-term experiment by Amazon to understand buyer behavior
- As part of a short-term experiment to understand buyer behavior, from September 5, 2022, through October 2, 2022, buyers will be provided with the option to select USPS or UPS (new) when they send their seller-fulfilled returns. Providing buyers with multiple shipping options will give buyers the convenience to drop off their return at the nearest UPS store, and encourage them to buy more from sellers. Corresponding USPS and UPS shipping rates will apply. This can impact the label cost for sellers and you can claim a refund for the difference between the UPS and USPS shipping costs.
Amazon Briefing: What advertisers can expect from Amazon’s NFL offering
- Amazon signed a 10-year agreement to exclusively broadcast 15 Thursday Night Football games and one pre-season game every year on its streaming service Prime Video in the United States. Amazon has said it expects a conservative 12.5 million to watch Thursday Night football games on its service. Approximately 800 brands collectively spent $6.2 billion on advertising during NFL telecasts last year, according to a report by the Sports Business Journal. The top two brands in terms of spending were Verizon ($233.9 million) and Progressive ($233.8 million), the report added. This inventory will give us access to unique data points that will allow us to touch shoppers at multiple touchpoints from awareness to in-market. This is very exciting for advertisers.
Amazon Launched a Climate Pledge-Friendly Home Line
- Amazon Aware is a brand new line from Amazon that features products that are all carbon neutral and carry certifications that are part of the Climate Pledge Friendly program. Amazon has also curated the items in the collection to fit the company’s new Compact by Design packaging certification, which includes a process to remove excess water and air from packaging to reduce waste and reduce carbon emissions.
Walmart enters streaming deal with Paramount+ in race with Amazon
- U.S. retailer Walmart Inc on Monday struck a deal with Paramount Global to offer Paramount+ streaming service to the subscribers of its membership program in a push to better compete with Amazon. The service rivals Amazon’s Prime, which also offers free shipping as well as video and music streaming services and has around 200 million subscribers. An Amazon Prime membership costs $14.99 per month or $139 per year. Started in 2020, Walmart’s subscription service has between 11 million and 32 million members, according to varied estimates provided by firms including Consumer Intelligence Partners and Deutsche Bank.
Walmart explores matchmaker marketplace for social media influencers
- Walmart filed trademarks for “Walmart Creator” and “Walmart Creator Collective,” which would provide social media consulting and “the promotion of goods and services of others through influencers,” according to the July 27 documents seen by Reuters. Walmart currently works with influencers to promote its groceries and apparel, as well as its Walmart+ loyalty program. With Amazon pushing influencer and their affiliate program (Amazon Associates), it’s no surprise that Walmart is following suit as it plays catch up.
Walmart Marketplace: What’s New With Item Spec V4X (Email)
- Conveniently set up items based on sub-category and maintain up to 10,000 items across 7 categories in one excel file.
- Help increase product discoverability using hundreds of new attribute definitions and optimized attributes based on sub-categories.
- Benefit from improved workflows with reduced requirements for faster updates.
- Streamline multiple functions and use one spec to set up Walmart-fulfilled items and to convert existing Marketplace items to Walmart-fulfilled items.
- Please log into Seller Center or navigate to the Developer Portal to start using the latest versions
Education by Amazon or Walmart for Sellers:
Learn how to achieve Perfect Launch on the Amazon Store through Seller University webinar
- The webinar series focused how to use Brand Registry, A+ content, fulfillment by Amazon, Automate Pricing, and advertising to achieve Perfect Launch on the Amazon store.
Learn how to Manage Your Orders through our webinar in Seller University
- Join this session to learn more about how to manage your orders, returns, A-to-Z Claims, and order reports.
Get ready to advertise with free webinars from Amazon Ads
- If you’re planning your first campaign or are already taking steps, the free webinars will guide you down the right path. With opportunities to ask your questions directly to advertising specialists and have them answered live and via chat, you’ll feel confident in your first campaigns
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