Premium A+ is Now Launched on Seller Central completely FREE
Amazon has granted a no-cost probational period for the Premium A+ content feature for Sellers on Seller Central. This feature, until now, was granted only to large Vendor Sellers who needed to pay expensive fees. For the Brand to get access to this feature they need to be eligible for:
1) All of the ASINs in your catalog must contain published A+ Brand Story
2) You must have at least 15 A+ Content project submissions in ‘Approved’ status within the past 12 months
Note: Access to Premium A+ is granted at the end of each month. You will be notified if you meet the criteria and will not need to contact Amazon for access.
New Reference-Price Requirements for Prime Exclusive Discounts
- To participate in Prime Exclusive Discounts, your product must display a reference price that indicates to customers the value of your offer. On regular days, the Prime Exclusive Discount must be 5% lower than the reference price. During special events, such as Prime Day and Black Friday, Prime Exclusive Discounts must be 10% lower than the reference price. To learn more, go to Amazon policy on reference prices and Show a reference price on your products by providing a list price.
Prepare Now for Holiday Sales – Important DATES.
- Maximize your sales this holiday season by having enough stock available for your most popular products. Make sure that your inventory arrives at fulfillment centers by these dates:
- Black Friday week: November 2
- Christmas: December 1
- Amazon receives a high volume of shipments during the holiday season, so check your recommended replenishment quantity and plan shipments well ahead of time. For more information, go to Key FBA holiday selling dates for the US.
Changes to Return Authorization Program for Seller-Fulfilled Returns
- Effective August 31, 2022, Amazon will automatically authorize US return requests and provide buyers with a prepaid return shipping label for items belonging to the following categories:
- Sexual wellness
- Business, industrial & scientific supplies > Professional medical supplies
- Business, industrial & scientific supplies > Professional dental supplies
- Returns for the following product categories will continue to be sent for manual authorization:
- Handmade
- Amazon custom
- Certified preowned watches
- Non-physical items (for example, warranties, digital software, or digital coupons)
- Items that are non-returnable by law and dangerous goods
- The policy change will only be applicable apply to returnable items. Items marked as non-returnable will not be impacted by this policy change
Adjust Your Account Status for the Mid-Autumn Festival Holiday
- If you’re not operating during the Mid-Autumn Festival holiday between September 10, 2022, and September 12, 2022, you must set your account on vacation mode to avoid overlooking orders that could affect your performance. For more information, go to Listing status for vacations, holidays, and other absences.
Education By Amazon or Walmart for Sellers:
Get Ready to Advertise With Free Webinars From Amazon Ads
- With opportunities to ask your questions directly to advertising specialists and have them answered live and via chat, you’ll feel confident in your first campaigns. If you’re unsure on which webinar to pick, visit our on-demand webinar library in Seller University.
Learn How to Find and Add the Right Products for Amazon Business Customers
- Amazon Business is hosting a webinar on ‘Find and add the right products for Amazon Business customers.’ Learn more about Adding the right selection to grow your B2B sales, The various recommendation tools that are available to help you add selection (B2B product opportunities, Case Pack recommendations), and Navigate through the recommendation tools and act on the suggestions.
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