- Get ready for Amazon to push this event to kick off the start of the busiest online shopping season. The event dates are from October 10 at 3 a.m. EDT through October 11. This is your chance to reach millions of Prime members and boost your sales like never before! It’s time to prepare your catalog, stock up on inventory, and optimize your listings to make the most out of this incredible opportunity. Remember, the clock is ticking, so start planning and get your products ready to shine on Amazon’s Prime Big Deal Days! Stay tuned for more updates, tips, and tricks to help you succeed during this major shopping extravaganza.
Target Circle Returns October 1-7th week-long Sales Event
- Target Circle Week dates are announced from October 1st to 7th, bringing with it a week-long opportunity to save big on a wide range of products. This event offers deep discounts on thousands of items, including popular gifts, seasonal products, and everyday essentials. Target Circle members can enjoy up to 40% off on their purchases. Taking advantage of these amazing deals is simple – just sign up for a free Target Circle account through the Target app or com, and you can shop in-store or online.
Walmart Has Just Announced “Deals-Holiday Kickoff” to be Held on Oct 9- at 7PM ET Through Oct 12.
- Walmart has just announced Walmart Deals for Days (Walmart Plus Week) will be Oct 9- at 7PM ET through Oct 12. This is direct rivalry for Amazon Prime Big Deal Days event which will be Oct 10-11
Customer Analytics, View in Your Room and Fit Insights Announced at Accelerate
- Amazon Accelerate, several new tools and features were announced to help businesses grow on Amazon’s platform. Here are the key highlights:
- Customer Loyalty Analytics Dashboard: This tool provides a snapshot of customer behavior and historical trends, allowing brands to analyze purchase patterns and tailor their products, discounts, and communications to specific customer segments. It will be available soon to registered brands in the US.
- Customer Sentiment Insights: An enhanced tool that offers comprehensive analytics on customer preferences, including sentiment analysis from reviews and returns. Brands can benchmark their customer sentiment against top sellers in their category. This feature will be available in various countries, including the US, UK, Germany, France, Italy, Spain, and Japan.
- Visualize Products: The “View in Your Room” feature now allows customers to visualize products on their tabletop using augmented reality. This is available for over 200 tabletop product types on iOS and Android devices.
- Fit Insights: Designed to help apparel and shoe brands understand product sizing and fit better, reducing returns. It uses machine learning to analyze returns data, size charts, and customer feedback to recommend updates. This will be available to US apparel and shoe brands and their authorized resellers from October.
Buy with Prime Announces Shopify App, Reviews, Cart, and 24/7 Live Chat
- Buy with Prime introduced several updates to enhance the eCommerce experience. Launched last year, it enables a Prime shopping experience on your site with fast delivery and easy returns. The new Buy with Prime app for Shopify offers native integration, streamlining order management, and more. You can display trusted Amazon.com reviews on your product pages for added customer confidence. The addition of the Buy with Prime cart allows customers to make multiple purchases in one transaction. Additionally, Buy with Prime Assist offers 24/7 live chat support, even on holidays, with post-order inquiry assistance. These improvements aim to increase customer conversion, supported by a 25% average increase in shoppers when Buy with Prime is available. More details are available in the official announcement.
Generative AI Listing Capabilities Announced at Amazon Accelerate
- At Amazon Accelerate, a new set of generative AI capabilities for product listings was announced. These capabilities aim to streamline the process of listing new products and enhancing existing listings. For new product listings, the AI can generate product titles, bullet points, and descriptions, reducing the amount of manual work required. Sellers only need to provide a brief product description, and the AI generates high-quality content, which can be further refined or directly submitted to the Amazon catalog. These AI listing capabilities are now available to all US sellers. Additionally, for existing listings, AI will automatically generate missing attributes and improve titles, bullet points, and descriptions to enhance customer confidence and drive sales, with more details coming soon.
New Service Offers End-to-end Supply Chain Management Across All Sales Channels
- Amazon introduced “Supply Chain by Amazon” at their Accelerate conference, offering a comprehensive end-to-end supply chain management solution. This service leverages Amazon’s advanced logistics, fulfillment, and transportation capabilities to efficiently move products from manufacturers to global customers. Benefits include automatic cross-border discounts for Amazon Global Logistics, streamlined domestic inbound transportation through the Partnered Carrier Program (PCP), expanded storage options at reduced prices compared to Fulfillment by Amazon (FBA), a Multi-Channel Distribution feature for moving products to various sales channels, and automatic inventory replenishment with FBA to enhance delivery speeds and increase unit sales. These services aim to optimize supply chains, reduce costs, and improve the customer experience.
- Amazon aggregators are preparing for the holiday season in 2023 with a focus on organic growth and operational efficiencies. Companies like Forum Brands are diversifying their strategies, aiming to reduce their reliance on Amazon by acquiring brands with a presence across various sales channels. While some aggregators have faced challenges due to factors like rising inflation, they are investing in technology, such as AI-focused software for inventory management, to stay competitive. The aggregator market has cooled in 2023, with a focus on quality over quantity when acquiring brands. Overall, aggregators are adapting to a changing landscape to ensure their long-term success.
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