Update: Showcase Fast Delivery Speeds on Google with MCF Integration
If you’re using Multi-Channel Fulfillment (MCF) and Google Merchant Center, you can now display fast delivery badges and free shipping offers directly on Google, which can significantly increase visibility and engagement. Here’s what you need to know:
- MCF Fast Badges: These badges show estimated delivery dates, helping to catch shoppers’ attention and increase engagement. The inclusion of fast, three-day delivery speeds can lead to more clicks on Google Shopping ads.
- Free Shipping Perks: Displaying “Free 3-Day Shipping” alongside your ads can improve click-through rates by up to 7.6%, according to a June 2024 Google test.
- Next Steps: To benefit from this feature, you need to fill out a form to opt-in. Once integrated, your offers will stand out more in Google Shopping and search results, potentially driving higher returns on ad spend (ROAS).
Takeaway: If you’re using MCF, take advantage of this feature to enhance your Google Shopping campaigns by showcasing faster delivery and free shipping, which can help boost your conversions.
Update: Make the Most of Prime Big Deal Days by Monitoring Your Deals
With Prime Big Deal Days happening on October 8th and 9th, it’s essential to stay proactive to ensure your deals run smoothly. Here’s a quick summary of the key steps to follow:
- Check Your Deal Status: Use the Deals Dashboard in Seller Central to monitor your deal statuses. Watch for important statuses like “Draft,” “Under Review,” “Needs Edits,” “Upcoming,” and “Suppressed.” Suppressed deals need adjustments to meet Amazon’s eligibility requirements, so act quickly to avoid missing out. Check out this page to troubleshoot suppressed deals.
- Monitor Pricing and Inventory: Ensure your ASINs remain unchanged once live, as any pricing or inventory updates can disrupt your deal.
- Review Performance Metrics: After Prime Big Deal Days, return to the Deals Dashboard to assess performance metrics like units sold and overall revenue. This data will help refine your strategy for future sales events.
Takeaway: To capitalize on Prime Big Deal Days, maintain close oversight of your deals, monitor key metrics, and troubleshoot any issues that may arise. Staying vigilant will maximize your results during this high-traffic event.
New Visual Search Enhancements on Amazon
Amazon has introduced five new visual search features to enhance the shopping experience, including visual suggestions while typing, adding text to image searches, and the “More Like This” option for finding similar products. Additionally, videos now appear in search results, and customers can use the “Circle to Search” feature to isolate specific items in images.
- Circle to Search: Shoppers can tap on an object in an image to isolate and search for similar items. Sellers should ensure their product images are clear and detailed, as this feature allows users to zoom in on specific elements.
- Video Search: Amazon now integrates videos into search results. Sellers should consider creating product demonstration videos to attract more views and engagement.
- More Like This: Customers can search for products visually similar to those they’re browsing. Sellers should optimize their image quality and use relevant keywords to ensure their products appear in these suggestions.
- Add Text to Image Search: Shoppers can combine text and images to refine their search. Ensure your listings include accurate keywords that match potential search terms.
- Visual Suggestions: As customers type their search queries, Amazon now shows visual product suggestions. Sellers can leverage this by having compelling main images and competitive pricing to increase click-through rates.
Takeaway: Optimize product images, videos, and keywords to take full advantage of these visual search tools, driving visibility and boosting sales. Amazon’s five new visual search tools provide expanded opportunities for product discovery. Sellers can enhance visibility by optimizing listings with clear, detailed images, engaging product videos, and accurate titles. Adding metadata to images (beyond alt text) and using relevant keywords will also improve search performance.
Sellers who quickly adopt these features will gain a competitive advantage, while monitoring visual search performance will inform data-driven strategies. With visual search growing 70% year-over-year, optimizing for these features is essential to staying ahead.
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