New Certifications Added to Climate Pledge Friendly
- the Climate Pledge Friendly program aims to promote sustainable products and reward sellers for their innovation. Partnering with reputable sustainability certifications, it highlights products focused on environmental preservation. In response to feedback, three new certifications have been added: ISCC Plus, Recycled Content Standard for Electrical and Electronic Equipment, and Plant-Based Fiber Blended. Products with these certifications are eligible for the Climate Pledge Friendly badge, which helps customers find and shop for sustainable products. For additional details and badge requests, please visit the Climate Pledge Friendly program page.
- With 3D content, customers can virtually try on shoes or eyewear, visualize what an item will look like in their own space, or virtually rotate and zoom in on the product from any direction to see features that might be missed through traditional photography.
- 8X increase in customers who viewed a product in AR at Amazon, from 2018 to 2022.
- 2X improvement in purchase conversion observed on average in 2022 when AR Virtual Try-On (shoes and eyewear) or View in 3D is enabled on an Amazon product listing.
- 94% of customers surveyed by Amazon said they would use Virtual Try-On again (2022 survey of over 2,000 Amazon customers).
- 9% improvement in sales observed on average when View in Your Room is enabled on an Amazon product listing.
- More details here on applicable category, service providers and best practices to get started.
- Amazon is reportedly testing a new feature called “Buy Again” on its app as part of its strategy to boost revenue from its existing customer base. The feature prominently appears on the app’s home page and leverages a customer’s order history to provide recommendations, primarily in categories like groceries and electronics. Amazon aims to counter slower growth in Prime memberships and reduced user spending by guiding customers toward more frequent purchases and promoting subscription-based ordering through “Subscribe & Save.” While the effectiveness and wider availability of this feature remain uncertain, it represents Amazon’s ongoing efforts to enhance user engagement and revenue from its loyal customer base.
𝗘𝗰𝗵𝗼 𝗨𝘀𝗮𝗴𝗲 𝗮𝗻𝗱 𝗦𝗵𝗮𝗽𝗶𝗻𝗴: Unveiling Insights
- A recent study has shed light on the usage patterns of Amazon Echo owners, distinguishing between single-device households and those with multiple Echos. Some findings based on the report:
- Among all users, listening to audio content and asking questions dominate Alexa’s uses. However, here’s the kicker: those with multiple Echos use their devices more extensively, especially when it comes to controlling connected devices in the home.
- A remarkable 46% of multiple device owners utilize their Echos for controlling connected devices, compared to 24% of single device owners. What’s even more intriguing is that this control aspect, a cornerstone of the connected home, is in fierce competition with the value of Amazon’s advertising platform.
- While voice shopping on Echo smart speakers could revolutionize Amazon’s retail business, it’s yet to take center stage. With Amazon’s prowess in owning leading brands and a growing portfolio of connected devices, it’s an area to watch closely.