Building a Brand Story Using Video – Deep Dive Into New Advertising Features
- During the keynote at unBoxed, Amazon shared that 73% of consumers say they prefer video ads to learn about products and services, and 88% say video ads have convinced them to buy (third-party research from Wyzowl). Learn how to leverage video at every touch point with Amazon shoppers.
Manage Advertising Across Countries From a Single Sponsored Ads Account
- Advertisers can now manage all countries where they want to run sponsored ads campaigns via a single account. Moreover, they can sign in to the advertising console for all countries at once and are able to easily navigate between countries to view and manage accounts in their preferred language.
Brand Profile – New Feature Available for Some Brands
- Check if your 𝘀𝘁𝗼𝗿𝗲𝘀 section was renamed to 𝗯𝗿𝗮𝗻𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 to reach the feature. You can see the guidelines for this feature here. Amazon is giving us the ability to enhance our brand experience even more.
New Restrictions on Appliance Sales to California in 2023
- The California Energy Commission (CEC) requires that regulated appliances must meet minimum appliance energy efficiency standards and are registered in the Modernized Appliance Efficiency Database System (MAEDbS) with accurate information. Impacted categories include Lightbulbs, Pool Products and Portable Spa Products, Portable Air Conditioners, and Computers & Monitors.
Walmart: New Feature: Import Your Listing Details from Other Marketplaces (EMAIL)
- You can select ‘Build your Catalog’ in Seller Center, an option to ‘Upload a spreadsheet’ will be presented when you choose ‘Add items’. With this new feature, you can easily import your listings from another marketplace. Once you’ve imported your catalog, items will automatically be converted to the Walmart format. Click Here for more information (See Attachment)
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