New Amazon Feature: Display Videos Across Related Product Detail Pages
Summary: Amazon now allows sellers to easily share video content across product variations, such as different sizes, colors, and packaging. This feature helps boost customer confidence by providing detailed product insights.
Actionable Steps for Sellers:
- Navigate to Catalog > Upload and Manage Videos.
- Click Upload Video.
- Enter a video title and ASIN in the respective fields.
- Enable Include ASINs’ product variations to share videos across related variations.
Videos may take up to three days to appear. For more guidance, check the Manage Product Videos FAQ.
New Update: Ship Dangerous Goods with Amazon Buy Shipping in the US
Summary: Sellers can now ship dangerous goods in the US using Amazon Shipping Ground and USPS Ground Advantage through Amazon Buy Shipping. Ensure all shipments comply with carrier packaging and labeling guidelines.
Actionable Steps for Sellers:
- Check the “This shipment contains dangerous goods” box during shipping setup.
- Review the refreshed list of eligible carriers.
- If no options appear, verify the service aligns with the customer delivery promise and location requirements.
- Work directly with your preferred carrier for alternative shipping methods and compliance.
For more details, refer to Shipping Dangerous Goods with Amazon Buy Shipping
Amazon CEO Highlights Sustainability Efforts and Innovations
Summary: At Climate Week NYC, Amazon CEO Andy Jassy and Chief Sustainability Officer Kara Hurst shared updates on Amazon’s sustainability initiatives, including regionalized operations, emission reduction, and open-sourcing decarbonization strategies. These efforts aim to enhance delivery speed and support collective action on sustainability.
Key Updates for Sellers:
- Regionalized Fulfillment Centers:
- Dividing the U.S. into 8 hubs reduces air transport and shortens van routes.
- Faster delivery drives higher sales conversions.
- Electric Delivery Vehicles:
- Incorporating zero-emission vehicles into shorter delivery routes helps cut carbon emissions.
- New operations avoided 16 million travel miles last year.
- Amazon Sustainability Exchange:
- Free resources and playbooks are now available to help businesses decarbonize operations.
Collaboration is essential for achieving sustainability goals. Explore details at About Amazon or Amazon Sustainability.
Amazon’s Haul: A Bold Step into Budget eCommerce, But Is It Ready to Deliver?
Summary: Amazon’s new Haul section, launched ahead of Black Friday, targets the ultra-budget market dominated by Temu and Shein. Offering products under $20, Haul leverages direct imports from Chinese manufacturers to cut costs but sacrifices hallmark features like fast shipping and stringent compliance. This bold experiment highlights Amazon’s attempt to capture price-sensitive shoppers but raises concerns about execution and trust.
Opportunities for Sellers:
- High-Volume, Low-Margin Growth: Sellers positioned for mass production and cost efficiency could benefit from Haul’s scale.
- Access to New Demographics: Tap into highly price-conscious consumers previously unreachable on the main platform.
Challenges for Sellers:
- Eroding Trust: Poor image quality and compliance leniency may tarnish Amazon’s reputation and seller confidence.
- Competition with Rivals: Sellers face fierce competition not only from Temu and Shein but also from Haul’s own lower logistical standards.
Consumer Trade-offs:
- Pro: Bargain prices like $3 nail dryers or $1 oven gloves.
- Con: Slower shipping, questionable quality, and limited return options.
Bigger Picture:
Haul reflects a reactive strategy, not a disruptive innovation. The over-reliance on AI-driven content, seen in distorted product images, further underscores the challenges Amazon faces in maintaining credibility. For sellers and consumers, it’s a cautious game; Haul may become viable but isn’t yet a clear winner against entrenched competitors.
Verdict: Amazon Haul is a bold experiment but lacks polish. Sellers should tread carefully, consumers should temper expectations, and Amazon must balance innovation with reliability to avoid alienating its ecosystem. Haul isn’t just about budget retail—it’s a test case for the future of AI and global eCommerce.
Amazon’s Haul Faces Backlash Over AI-Generated Image Missteps
Summary: Amazon’s new budget-friendly marketplace, Haul, is under scrutiny for poor-quality, AI-generated product images. These include outlandish visuals like human-sized gloves and distorted product contexts. Critics argue that such issues undermine Amazon’s reputation for quality and fairness, especially as many listings violate long-standing compliance standards.
Key Issues for Sellers:
- Subpar Visuals: Haul’s AI-generated imagery often lacks contextual accuracy, raising concerns about reliability and professionalism.
- Compliance Loopholes: Listings with logos and imagery that violate Amazon’s typical rules create an uneven playing field, frustrating established sellers.
- Brand Impact: Allowing questionable content erodes trust in the platform, potentially affecting both new and existing seller opportunities.
Takeaways for eCommerce Businesses:
- AI Limitations: Sellers and agencies must manually vet AI-generated visuals to ensure they align with brand standards and compliance guidelines.
- Balancing Speed and Quality: Amazon’s rush to populate Haul’s inventory highlights the risks of prioritizing speed over execution.
- Evolving Tools: Amazon’s AI tools remain in beta; their limitations should serve as a cautionary tale for over-reliance on automation.
Verdict: Haul’s challenges with AI imagery reflect growing pains in Amazon’s push for ultra-budget eCommerce. Sellers should approach the platform cautiously and monitor Amazon’s evolving standards to avoid falling into compliance pitfalls. For now, Haul risks tarnishing the trust and credibility Amazon has built over decades.
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