New Coupon Discount Editing Feature
Amazon has introduced a new feature allowing sellers to increase discount amounts for active coupons without needing to recreate them. This streamlines promotion management and allows adjustments based on inventory levels.
Key Details:
- Only increases to discounts are allowed to maintain customer trust.
- Editing is quick and straightforward:
- Go to Advertising > Coupons.
- Select the coupon to edit.
- Click Edit, update the discount, and Submit.
For more details, refer to the Create a Coupon resource.
Amazon’s Olympus AI: Advancing eCommerce and Seller Opportunities
- New AI Model: Olympus
- Amazon is launching Olympus, a multimodal AI model (images, video, text) at AWS re:Invent.
- Use cases: Video search (e.g., sports analysis, product inspection).
- Anthropic Partnership
- Amazon’s $8B investment in Anthropic strengthens its AI ecosystem, with Olympus reducing reliance on external multimodal AI.
Impact on Sellers and eCommerce:
- eCommerce and Retail Implications:
- Potential tools for video-based product discovery and advertising optimization.
- Enhanced AI-driven insights for inventory and sales analysis.
- Sellers may benefit from improved ad capabilities leveraging AI advancements.
Amazon Scores Big with NFL Black Friday Ads: Impact on Advertisers and eCommerce
Amazon’s NFL Black Friday game ads have proven to be a high-value investment, with in-game 30-second spots selling for up to $750,000. Despite lower-than-expected viewership for the inaugural 2023 game, this year’s matchup featuring the Kansas City Chiefs is poised to drive stronger audience engagement, bolstered by the team’s popularity and improving Thursday Night Football (TNF) ratings.
Key Highlights:
- Audience Growth: TNF games average 13.3 million viewers in 2024, an 8% increase YoY. The Black Friday audience skews younger, with a median age of 48.4 years, significantly lower than traditional NFL broadcasts.
- Interactive Ad Success: Last year’s Black Friday viewers were 78% more likely to search for brands or products advertised during the game, thanks to Amazon’s integrated eCommerce functionality.
- Premium Ad Rates: Ad prices for Black Friday ranged from $650,000 to $750,000, reflecting the high value of advertising during the peak shopping day.
Impact on Sellers and eCommerce:
- Increased Brand Visibility: Sellers advertising during the game benefit from direct consumer engagement via Amazon’s ad interactivity, converting viewership into immediate product searches and potential sales.
- Younger Demographic Reach: Amazon’s audience skews younger, aligning with consumer segments that are active online shoppers, creating a valuable touchpoint for growing brand awareness.
- Ecommerce-Driven ROI: Advertisers and sellers alike can capitalize on the combination of NFL’s broad reach and Amazon’s seamless purchasing ecosystem, ensuring efficient ad-to-purchase pathways.
This event underscores Amazon’s ability to integrate entertainment and eCommerce, providing a unique advantage for sellers aiming to leverage high-traffic, interactive ad opportunities.
AI and Mobile Dominate Black Friday/Cyber Monday 2024
This year, shoppers spent over $13.3 billion on Cyber Monday, with 57% of sales coming from mobile devices. Amazon led the way with new AI tools like personalized virtual assistants and interactive holiday shops. Influencers and social proof also played a huge role, with TikTok Shop generating $100M in sales.
For Amazon sellers, mobile optimization, influencer collaboration, and AI integration are now essentials for success. How are you preparing for 2025? Download the report now
Amazon and Walmart Lead as Black Friday Online Sales Surge 14.6%
Summary:
Black Friday 2024 marked a significant shift towards online shopping, with U.S. eCommerce sales reaching $10.8 billion—a 14.6% increase from the previous year. Amazon and Walmart emerged as dominant players, capitalizing on this trend.
Key Highlights:
- Amazon’s NFL Black Friday Advertising:
- Amazon’s NFL Black Friday game featured 30-second ad spots priced up to $750,000, underscoring the high demand for premium advertising during peak shopping periods.
- The game attracted a younger demographic, with a median viewer age of 48.4 years, enhancing engagement through Amazon’s interactive ad features.
- Walmart’s Strategic Sales Events:
- Walmart initiated multiple Black Friday sales, starting online on November 11 and in stores on November 15, offering significant discounts across various product categories.
- The retailer’s approach aimed to capture early shoppers and maintain momentum through the holiday season.
Impact on Sellers:
- Enhanced Visibility: The surge in online shopping presents sellers with increased opportunities for product exposure, especially through platforms like Amazon and Walmart.
- Competitive Advertising: Premium ad placements, such as Amazon’s NFL game spots, offer sellers the chance to reach large audiences, though at higher costs.
- Interactive Engagement: Amazon’s interactive ad features enable direct consumer engagement, facilitating immediate actions like adding items to carts, thereby streamlining the purchasing process.
eCommerce and Retail Implications:
- Shift to Online Shopping: The substantial growth in online sales highlights a consumer preference for eCommerce, prompting retailers to enhance their digital strategies.
- AI-Driven Traffic: Generative AI contributed to a 1,800% increase in retail website visits, indicating the growing importance of AI in driving online consumer behavior.
- In-Store Sales Plateau: In contrast, in-store sales saw a modest 0.7% growth, suggesting that physical retailers need to innovate to attract foot traffic.
This Black Friday underscores the critical role of robust online platforms and innovative advertising strategies in capturing consumer spending during peak shopping periods.
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