Amazon Announces Its Biggest Holiday Shopping Weekend Ever
- Customers supported small businesses this holiday shopping weekend, generating more than $1 billion in sales for small businesses in the U.S. The best-selling categories were Home, Fashion, Toys, Beauty, and Amazon devices. Some of the top sellers from small businesses included games like What Do You Meme? Family Edition, Taco vs Burrito – The Strategic Family Friendly Card Game, and Kids Against Maturity: Card Game for Kids and Families.
Amazon Ads’ Reporting Mishap on Black Friday Gives Retail Media a (temporary) Black Eye
Amazon’s Ad dashboard began providing inaccurate data to advertisers at the most inopportune time: Black Friday, one of the top sales days of the year. On Sunday, Amazon finally admitted the reporting lag, and said the issue had been resolved.
- A few “FAQs” about the reporting outage:
- Q. What was the impact of this event on Amazon Ads reporting?
- A: Sponsored ads metrics such as impressions, clicks, and spend were under-reported due to a delay in reporting for NA (US, CA, MX, and BR) on 11/25 and 11/26, and EU (UK, NL, AE, SA, TR, IT, DE, ES, IN, FR, EG, SE, and PL) and FE (SG, AU, and JP) on 11/27.
- *Q: What segment of advertiser does this affect?
- *A: This event affected all Sponsored Products, Sponsored Brands, and Sponsored Display Advertisers WW. The event did not affect any DSP advertisers.
- Q: Is this event still ongoing?
- A: No, the event was resolved for NA on 11/27 11 AM PST and the event was resolved for EU and FE on 11/27 10:45 PM PST.
- Q: Did this event affect ad delivery?
- A: No, the event only delayed ad reporting and did not affect delivery
- Q: Did this event affect budget cap?
- A: No, budget caps were respected and not exceeded. This event only impacted reporting.
- Q: Did this event affect billing?
- A: No.
- Q: What is the typical reporting window for the campaign data in the Amazon Ads reporting?
- A: While the campaign budget status is real-time, the other campaign data (clicks or spend) is updated multiple times per day, with at most 12-hour delay, as noted in the advertiser console.
Walmart News: Walmart’s Answer to Amazon Vine Paid Product Reviews
- Walmart recently told branded merchants who sell on its marketplace about a program that lets them pay for product reviews through Plum’s Field Agent program for $15 per review. Walmart and Amazon both understand that product reviews are helpful in getting shoppers to make a purchase. Amazon said that participating in the Vine program could help boost sales up to 19% on new or slow-moving products.
Group Your Buyer-Seller Messages Into Cases
- You can now group your buyer-seller messages into “cases” to easily manage separate customer service interactions with the same buyer. The new “cases” feature lets you group messages based on order and topic. Once a buyer’s question or issue is solved, you can resolve the “case” and all future communications will start as a new “case.” You can still view the resolved “cases” in the messages inbox. Opt-in by Clicking Here
Growth Opportunities Introduces FBA Small and Light Recommendations
- You can now view all of your products that are eligible for enrollment in Small and Light, a program that helps reduce the cost of fulfilling orders for small and lightweight inventory. In addition, our potential sales lift metric can help you better prioritize your Small and Light decisions. The metric estimates which of your products will bring the greatest return from enrollment.
Amazon University: Learn to use Product Opportunity Explorer and Growth Opportunities
- Learn how to identify new product opportunities for growth with these Seller University course updates:
- Product Opportunity Explorer overview: Learn how the Product Opportunity Explorer works, and how you can use it to identify customer demand. Get tips for using these insights to generate ideas for new products or offers.
- Product Opportunity Explorer best practices: Learn how the Product Opportunity Explorer can help you perform product research and optimize your go-to-market strategies. These tips help you zero in on relevant niches for your business in the Amazon store.
- Growth Opportunities Overview: Learn about the Growth Opportunities tool in Seller Central. In this video, you’ll learn how to review and prioritize Amazon’s recommended actions for your top-performing products that could result in higher potential sales lift.
All MCF Orders Are Now Shipped in Unbranded Packaging
- Amazon has started shipping your Multi-Channel Fulfillment (MCF) orders in unbranded packaging automatically at no additional cost to sellers. To view how many of your orders are shipped in unbranded packaging, go to the Multi-Channel Fulfillment Inventory report.
Update: Three New Product Listing Attributes will be Mandatory in December
- New and existing product listings for certain product types must include color names, product descriptions, and department name attributes. Since Amazon’s previous announcement, the size name has been removed as a mandatory attribute, and two product types have been added. Attributes will change from optional to required for the following product types.
- Color name: SHIRT, SWEATSHIRT, PANTS, SWIMWEAR, SWEATER, SHORTS, LEOTARD
- Product description: CURTAIN, HOME, RUG, BLANKET, TOOLS, SPORTING_GOODS, CELLULAR_PHONE_CASE, BED_LINEN_SET, AUTO_ACCESSORY, HEALTH_PERSONAL_CARE, DRINKING_CUP, HOME_BED_AND_BATH, POWERSPORTS_VEHICLE_PART, CONSUMER_ELECTRONICS, OUTDOOR_LIVING, TOYS_AND_GAMES
- Department name: BACKPACK
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