Seller University: Learn How to Engage Shoppers On and Off Amazon
- According to Amazon, advertisers who target both products and categories using Sponsored Display contextual targeting, see a 16% higher return on ad spend (ROAS) for their campaigns versus those advertisers who target just one. Watch the videos in Seller University to learn how to engage shoppers, tell your brand story, and improve your campaigns with Sponsored Display features.
Seller University: Learn How to Leverage the Keyword Match Type Strategy
- Both the specificity of your keywords and the keyword match type are important to determine how closely the keywords you bid on match to your customer shopping queries. Watch the videos in Seller university to get some tips on how to use the different match types available with sponsored ads.
Seller University: Learn to Use Product Opportunity Explorer and Growth Opportunities
- This week on Seller University, brands can find out how to identify new product opportunities. Learn how the Product Opportunity Explorer works, how you can use it to identify customer demand, learn how to perform product research and optimize your go-to-market strategies.
Walmart Launches Text-to-Shop Functionality
- Mobile commerce continues to evolve as more shoppers are using their phones to engage with brands on Walmart. On Thanksgiving Day last month, 55% of online sales were through mobile, according to Adobe Analytics. The Text to Shop function knows what a customer’s usual items are and will add the brand/type typically ordered to the user’s cart-get ready for this to spill over into voice #voicecommerce 🙂
Walmart Unveils Visual Search Tool TrendGetter
- This is a new feature available to Walmart shoppers. Whenever a shopper finds a product that they are interested in, they can easily search for similar products at Walmart’s marketplace available for purchase. This is relevant to sellers because it’s more touchpoints with shoppers. This will increase the importance of using Alt text on your images and in titles when uploading to the catalog.
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