Walmart.com is the second largest online marketplace, holding a 7% share of overall online sales. Every seller wants to take advantage of this opportunity to profit from the millions of customers who shop on the webpage. 

The competition is never easy to deal with. And so, you’ll have to advertise your products. Luckily, Walmart.com offers sellers a wide range of options to suit you in all of your needs. 

In this guide, we’ll walk you through the essential types of Walmart Advertising, from Sponsored Products and Carousel Ads to Display Advertising, providing a solid understanding of creating effective campaigns to maximize your ROI.

The ABC of Walmart Advertising

Firstly, you have to apply for the Walmart marketplace. Once you are a seller, you’ll be ready to dive into Walmart Advertising:

It is Walmart’s powerful tool for promoting your products directly on the marketplace and beyond. It allows your brand to reach shoppers actively searching for items like yours and even offers the potential to retarget audiences on third-party sites. 

For example, you can reconnect with potential who visited Walmart.com, explored your products, but left without purchasing. 

Like Amazon Advertising, to be eligible to advertise on Walmart.com you are required to have two things:

• Your products have to be in stock.
• Your products must own the buy box.

Remember that once you get used to these tools, you’ll be able to craft more complex marketing strategies to compete against other sellers.

Buy Box

The Buy Box is the section of the product page where customers can easily click to add an item to their cart. Owning the Buy Box is crucial because it directly impacts your product’s visibility and ability to be advertised. It’s important to the algorithm. To win the Buy Box, your products should follow certain standards:

• Don’t go out of stock: Walmart prioritizes sellers with reliable inventory levels. It prevents delays and ensures customers receive their orders. 
• Competitive prices: Walmart’s algorithms often favors lower prices when awarding the Buy Box.
• On-time delivery and fast shipping, of course.
• Positive reviews: Higher ratings and favorable customer feedback are a big plus to your products, making them more likely to win the Buy Box.
• Optimized product listings: focus on accurate descriptions, clear images, and optimized keywords to increase customer trust and engagement.

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Sponsored Products Ads

These are pay-per-click ads that appear in prime locations, such as search results, category pages, and product pages. They work through the traditional bidding system, where sellers bid a certain amount of money on that an ad will be clicked and Walmart’s algorithm selects when and where to place them. When a product is advertised by Walmart Sponsored Products, a small sign will appear above the price.

Example:

There are two different campaign types you can run with Walmart Sponsored Products:

Automatic Campaigns 

Walmart’s algorithm selects keywords and placements for you, making it easy for beginners and ideal for discovering high-performing keywords.

Manual Campaigns

Advertisers control keywords, bids, and targets, allowing for precise budget allocation and strategic optimization. A hybrid approach maximizes ROI, starting with automatic campaigns and transitioning to manual.

Carousel Ads 

Carousel Ads on Walmart let you advertise multiple products in one ad. The ad shows items in a scrollable list, and its main appeal is how easy it makes it for shoppers to browse through them. 

These ads look attractive and help you promote related products, which is a great feature for encouraging customers to buy more than one item. 

Where do Carousel Ads Appear?

Carousel Ads are strategically placed on Walmart.com to grab shoppers’ attention. Common placements include:

• Home Page
• Category Pages
• Search Results
• Product listings

Don’t confuse Carousel Ads with Organic Carousels. There is a significant distinction to be made here. Organic Carousels feature products from multiple brands based on organic factors, such as sales performance and not paid promotion.

They are very prominent in seasonal events. Here is an example of a bakery treats Organic Carousel during the Christmas season:

Benefits of Carousel Ads

Carousel Ads highlight complementary items for customers to choose from. Their interactive format attracts attention because it encourages shoppers to explore more products. 

However, competition for shopper attention in Carousel Ads is fierce, and your presentation is more important than ever because it directly impacts the customers’ decision to engage with your product.

Sponsored Carousel Ads showcase products from a single brand or seller, but they still compete with other content and ads across the platform, so try your best to stand out with strong visuals and appealing offers.

Display Advertising

This type of advertising involves appealing ads that appear across different pages on the site, such as the homepage, category pages, and even product pages. These ads include banners, images, and videos designed to attract shoppers’ attention as they navigate the site.

Here is an example:

Sellers typically used them for brand awareness, product launches, or promotions. You have a few options: 

• On-site Display Ads – They appear in all stages of the customer journey inside Walmart.com

• Off-site Display Ads – As the name suggests, they appear outside of Walmart.com. Perfect for retargeting customers who viewed your product but didn’t buy it, as off-site display ads can appear on social media and third-party sites.

Conclusion

Walmart offers a variety of advertising options, each serving different purposes for your business goals. Take advantage of them and learn when to use each according to your needs. But it may be a lot to process, and sometimes you need a little help.

Ready to Maximize Your Walmart Sales Potential?

Navigating Walmart.com’s dynamic advertising options can be overwhelming, but when done right, it can lead to game-changing growth. With millions of active shoppers and a range of ad placements to choose from, you don’t want to miss out on optimizing your visibility and sales.

Whether you’re new to the marketplace or refining your strategy, having the right partner can make a big difference. At BellaVix, we’ve helped countless brands craft and execute high-performing campaigns across Walmart.com, using a tailored mix of Sponsored Products, Carousel Ads, and Display Advertising.

When you partner with BellaVix, you gain access to:

• Custom Campaign Strategy tailored to your brand goals and budget.
• Expert Buy Box Optimization to ensure your products are always ad-ready.
• Data-Driven Insights that guide you from automatic campaigns to fine-tuned manual bids for maximum ROI.

Let us help you cut through the competition and unlock growth. Fill out the form below, and our team of experts will be in touch with actionable advice designed specifically for your Walmart business.

Let’s start driving more visibility and sales today! 👇👇👇