The holiday season is fast approaching. The momentum is building up, and customers are preparing to spend a spree. The most vital question for the seller right now is: are you ready for the holiday craze?

A lot of preparation goes into place for the holiday season, and it is essential to prepare adequately to avoid disappointment. The best way to ensure you are rearing and ready to make sales is to have a well-designed checklist to go by.

Outline of the 2023 Holiday Checklist

Optimized titles and descriptions

Well-optimized titles and descriptions generate leads. The key is ensuring that the titles and descriptions contain long-tail and short-tail keywords. Incorporating keywords in your title and descriptions naturally increases the probability of your ads displaying to the relevant audiences.

In as much as the product titles should contain keywords within them, they must still be catchy to the customer. The product description should be easy to read yet contain all the essential information concerning the product. Vague product descriptions negatively affect sales as they do not provide the customer with adequate information to make an informed decision for the purchase. A well-detailed product description, on the other hand, can convince the customer to click that add to cart button and make a purchase.

High-quality and clear images

True to the old adage that “a picture speaks a thousand words,” clearly outlined high-quality resolution images do the talking on behalf of the seller. The first thing a customer sees on your product detail page is the main product image. The image itself tells a story about the quality of your product. If the image is unclear and of poor resolution, the customer most likely will not bother to read the product description let alone purchase the product. A clear and high resolute image only entices a customer to read the product description but it also entices the customer to make a purchase.

Bid for relevant and high-performing keywords

Keywords are a critical component of eCommerce advertising. They are the backbone of successful PPC campaigns. Keywords are the center that holds. Due to the importance of Keywords, an advertiser should ensure to bid well for relevant and high-performing keywords. Bidding for relevant and high-performing keywords is strategic toward conversions and a high ROAS (Return on Ad Spend).

Negate irrelevant keywords

There is a high search volume of various keywords in the eCommerce streets during the holiday season. To avoid unnecessary spending, it is paramount to negate irrelevant keywords to ensure that your ad does not appear when irrelevant keywords are typed in the search bar. Not negating irrelevant keywords carries the risk of campaigns running at a high ACOS (Advertising Cost of Sale) owing to unnecessary spend by the irrelevant keywords. 

Ensure inventory is adequately stocked

All advertising strategies become futile if there is no inventory to sell. Due to the high demand for products during the holiday season, sellers should be well prepared by ensuring adequate inventory. Inventory forecasting is a great strategy to warrant that there is a good supply of inventory as well as to avoid inventory stockouts during the high-demand holiday season.

Set adequate budgets 

Budgeting ahead of time provides a clear sense of direction for advertising efforts. A well-set budget eliminates overspending as well as underspending in advertising. A well-defined budget also prevents the challenge of having an insufficient budget for advertising.

Outline advertising strategy

A clearly outlined advertising strategy is paramount to successful advertising. It should be clear to the seller the advertising strategy to be used, the deals to be run, the coupon discounts to be given, and the email marketing strategy to be used. The advertising strategy determines the amount of inventory required as well as the overall success of the advertising efforts.

Defining the Target Audience

The Target Audience for advertising efforts must be clearly defined before the holiday season. In defining the Target Audience, the Seller can design creative ads that are tailored to meet the Target Audience at the stage of their purchase journey. 

In Amazon advertising, a well-defined Target Audience enables the seller to determine the kind of advertising strategies to use at the top of the funnel, mid-funnel, and bottom of the funnel. A clearly defined Target Audience is therefore important as it assists the advertiser in determining the advertising strategies to use to maximize sales.

In essence the 2023 Holiday Checklist for Sellers is a well-designed tool to help you get ready for advertising during the busy holiday season.

If you have any further questions or need assistance with your Amazon journey, please get in touch with the BellaVix Team. We’re here to help you every step of the way on your path to success on Amazon. Don’t hesitate to get in touch with us today!

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