Precise targeting across devices and formats
Amazon DSP empowers you to create cross-device campaigns, reaching your audience wherever they are, on or off Amazon. By utilizing Amazon’s rich data and your own audience insights, you can connect with potential customers at the right time and place, boosting engagement and conversions.
Comprehensive and unique supply
Gain access to Amazon’s exclusive inventory, including its own properties and select partner sites. This unique supply ensures your ads are seen by the most relevant audiences, maximizing your ad spend's impact and driving higher ROI. Expand your reach with Streaming TV, capturing attention across premium content.
Audience Insights & Performance Analytics
Amazon DSP provides in-depth audience insights and performance analytics at every campaign stage. Understand what drives conversions with detailed metrics like add-to-cart rates and total purchases, refining your strategy to achieve continuous growth.
Advertisers Can Leverage Multiple Ad Formats
Maximize your brand's visibility with a variety of ad formats, including video ads that captivate and display ads tailored for eCommerce. Custom creatives ensure your brand stands out, while third-party served ads allow for seamless integration into existing campaigns.
Amazon Custom Audiences
Target customers throughout their journey with tailored audience strategies. Combine Amazon's rich data with your existing audience insights to maintain top-of-mind awareness, influence buying decisions, and foster long-term brand loyalty.
Amazon Audience Targeting based on Sales Funnel
Strategically guide customers through every stage of the sales funnel with Amazon DSP. From driving awareness to securing repeat purchases, our tailored strategies ensure that your brand meets and exceeds its campaign objectives, leading to sustained growth.
Amazon DSP Awareness Strategy
In the awareness stage, advertisers can generate new, long-term demand for their brand by reaching an audience who is not yet engaged with the category. Advertisers can help drive the discovery of their products and push their brand to top of mind once customers begin to research the category.
Amazon DSP Consideration Strategy
In the consideration stage, advertisers can generate new, short-term demand for their brand by reaching an audience considering the brand’s category but not the brand. Advertisers can drive active category customers’ interest in their brand by reaching the most relevant audience in the right context.
Amazon DSP Purchase Strategy
In the purchase stage, advertisers can capture existing demand for their brand by reaching an audience who is already considering the brand. If shoppers engage specifically with an advertiser’s brand and do not immediately buy, advertisers can re-engage with this high-intent audience to help drive them to purchase.
Amazon DSP Loyalty Strategy
In the loyalty stage, advertisers can remarket to a brand’s existing audiences. Reaching existing audiences can drive loyalty from those ready to re-purchase, as well as those who will be ready to learn about any new products, extensions, or brand innovations, thereby cycling the audience back into the awareness stage.
Ready to drive real growth using tried and true advertising strategies?
Connect with one of our Amazon experts today to learn how we can help you achieve category dominance on Amazon.
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