In this exciting episode, we talk with Tyler Gregg, the VP of Strategic Initiatives at Ampd. Tyler loves helping brands grow by using Google Ads. He has lots of experience in eCommerce and digital marketing. Before Ampd, Tyler worked at a company where he helped brands grow their sales. Now, he and his team at Ampd use their knowledge to help brands succeed on Amazon and Walmart.
About Tyler Gregg:
Tyler Gregg is a seasoned expert in eCommerce and digital marketing, bringing over eight years of experience in building Google Ad technology. Before joining Ampd, Tyler worked for a management consultancy where he played a pivotal role in helping brands scale their operations and increase their sales. At Ampd, Tyler and his team have dedicated themselves to developing advanced Google Ad tech, which they now apply to assist brands in maximizing their potential on Amazon and Walmart.
Key takeaways:
Driving External Traffic:
- Tyler explains common misconceptions about driving external traffic to marketplaces and clears up myths.
- He discusses the importance of external traffic for businesses on Amazon and Walmart and why it’s valuable.
- Tyler introduces the concept of attribution in eCommerce marketplaces and explains its importance.
Effective Traffic Sources and Strategies:
- Tyler talks about the best external traffic sources for Amazon and Walmart sellers, giving actionable insights.
- He shares steps that sellers can take to start driving external traffic to their Amazon listings today.
- Tyler explains how Ampd helps businesses track and analyze external traffic with their tools and features.
Optimizing Traffic Campaigns:
- Tyler identifies key metrics to monitor for effective external traffic campaigns, helping listeners measure their performance.
- He offers tips for better ROI, providing strategies to improve return on investment.
- Tyler outlines how to use Google Ads effectively to drive traffic to Amazon or Walmart listings, including how to set up a campaign.
Case Studies and Pitfalls:
- Tyler shares a successful external traffic campaign example, explaining the steps taken to achieve those results.
- He discusses common pitfalls to avoid when setting up external traffic campaigns to help listeners steer clear of mistakes.
Role of Social Media and Influencer Marketing:
- Tyler explains the role of social media platforms in driving external traffic to marketplaces, with strategies for effective use.
- He discusses how to leverage influencer marketing to boost external traffic and the first steps to get started.
Future Trends in eCommerce and Technology:
- Tyler shares insights into future trends shaping the eCommerce industry, especially about external traffic and attribution.
- He discusses the future of Google search and advertising, preparing listeners for upcoming developments.
- Tyler highlights emerging technologies and trends that eCommerce sellers should be aware of and start preparing for.
About Ampd:
- Tyler gives an overview of Ampd and its mission in the eCommerce space, highlighting the company’s goals and values.
- He explains how Ampd differentiates itself from other digital marketing tools and platforms, showcasing its unique features and advantages.
- Tyler details key features of Ampd that eCommerce sellers should be aware of, informing listeners of the platform’s capabilities.
Or listen to the previous episodes on the different platforms:
Connect with Tyler Gregg:
- LinkedIn – Personal: Tyler Gregg’s LinkedIn
- Website: Ampd