In the second episode of Selling on Giants: The eCommerce Marketplace Show, the guest speaker is Stefania Pilindavic, the Director of Client Services at BellaVix, tackling about the exciting topic “From Clicks to Conversions: Unveiling the Secrets of Irresistible Product Images on Amazon”
In this episode, Stefania brings a wealth of experience from her many years working on the Amazon platform, and she’s here to share her insights on creating irresistible product images that drive clicks and conversions. We’ll dive deep into the world of Amazon product photography, exploring the importance of high-quality images in capturing shoppers’ attention and influencing their purchasing decisions. Stefania will reveal the secrets to creating stunning product images that not only comply with Amazon’s guidelines but also stand out from the competition. Whether you’re a seasoned Amazon seller or just starting, this episode is packed with valuable information to help you level up your product photography game and boost your conversion rates. So tune in and discover the secrets to turning clicks into conversions with enticing product snapshots on Amazon!
Key takeaways: / Short Summary:
Importance of identifying target audience in product development
- The majority of brands or sellers replicate what others are doing, resulting in some products being more popular than others based on how they are presented to the audience.
- It is essential to know and understand the audience to create compelling titles and descriptions that will attract potential buyers.
- Product development is the starting point for identifying the target audience.
- Demographics play a critical role in determining the target audience’s preferences and what drives them to make a purchase.
- Factors like quality, reliability, and functionality influence the purchasing decisions of older generations, whereas younger generations may value trendiness and how a product fits into their lifestyle.
- Target audiences can shift with product popularity or influence from collaborations with influencers.
- Identifying the target audience is an ongoing process that requires constant monitoring and adjustments based on the product’s reception.
The Importance of Visuals on Product Pages
- Visuals are the most important element of a product page. It includes all types of visuals, including product photos, A+ content, and others.
- Visuals are important because the human brain receives visual information better than any other type of information.
- Amazon’s research states that 83% of shoppers make their purchasing decision based on images.
- Good visuals help customers make informed decisions and avoid buyer’s remorse.
- Emotionally appealing visuals create an emotional connection with customers that may lead to a memorable moment.
- The majority of Amazon’s product pages’ real estate is taken up by visuals, including sponsored ads.
- Good visuals depend on the customer journey on Amazon and start with good SEO content and pricing offers.
The Importance of Visuals in Product Sales
- The main image of a product plays a crucial role in attracting customers to click on it during their search results.
- It is important for sellers to utilize all available spaces in the images on Amazon and display attractive visuals which grab the audience’s attention. Many sellers make mistakes by simply dumping numerous photos without taking advantage of all available spaces provided.
- The conversion phase is the most critical for sellers where visual assets play a key role.
- The ranking in search results requires a balance between SEO and offers, but the main image dominates the decision-making process.
- Products with unique, attractive visuals, such as pointing downwards or to the right, tend to grab customers’ attention compared to others that are commonly seen.
Tips for Making Your Product Stand Out
- It’s important to analyze what other sellers are doing to make your content stand out.
One effective way to stand out is to have unique packaging that sets your product apart from competitors. - Showing accessories and packaging in the main image is a good way to communicate value to customers.
- The clarity in the main image is crucial as it is the first thing the customer sees. Do not cheat the customer with unclear or misleading images.
- In addition to the main image, use other visual assets like renders and shadowing to make your product visually appealing.
- Make sure to call out product variations, such as different colors or sizes, to eliminate confusion for customers.
Tips for creating high-quality product images on Amazon
- Using professional photography is a crucial step in creating visually appealing and high-quality product images for Amazon.
- Shoppers associate the quality of the product with the quality of the image. Therefore, low-resolution images can negatively impact a potential customer’s perception of the product.
- Highlighting the unique features of the product and explaining how it enhances the customer’s life can make a positive difference in attracting potential customers.
- Providing context to the product, such as the target audience, can increase the effectiveness of the listing.
The Importance of Understanding Context and Building a Brand on Amazon
- Understanding the context of a product is crucial for effective selling and appealing to customers.
- Building a brand on Amazon is essential for long-term success. Brands have a different mindset than sellers, as they focus on growing their presence over the next 10 years rather than just maximizing sales in the short term.
- Brand awareness and recognition are key goals for any brand on Amazon, as it leads to being the go-to place for customers to make purchases. Consistency in branding across visuals and social networks helps in creating a memorable brand.
Consistency and branding elements on a logo should be used across newsletters and all platforms for greater recognition and effectiveness.
- Building a brand is crucial but not an easy task. Social proof, community-building, and being active on various platforms can help gain traction and word of mouth.
- While consistency is important, it is vital to differentiate communication across platforms and countries, as audiences react differently depending on context.
- Brands must explore how to communicate and adjust their strategy to fit a new marketplace’s audience and culture.
- Context, both cultural and situational, plays a vital role in brand communication in foreign markets.
Understanding Cultural Differences in eCommerce
- Market research should include cultural differences, lifestyle, and preferences, which could be obtained through simple tools like YouTube videos.
- Germany prefers a factual approach in product listings, while the French and Italians react more emotionally. It is crucial to change marketing strategies accordingly.
- Amazon sellers need to keep up with the rapidly changing e-commerce landscape and update their listings regularly, especially catering to mobile customers.
- Not providing mobile-friendly pages could give potential customers a bad experience.
Leveraging AI and Mobile Optimization in Social Commerce
- Social commerce and influencer marketing are important, but AI is a game-changer for creating content and improving customer experience.
- Virtual tryouts and fitting rooms, as well as virtual reality tools, offer shoppers a unique and compelling experience.
- Mobile optimization is crucial, as the majority of people now shop through their mobile devices.
- Many Amazon product pages are difficult to read on mobile, so sellers should check and optimize them accordingly.
- Older generations may prefer traditional shopping methods, but younger generations increasingly rely on mobile devices for shopping.
- Sellers should not overlook the mobile shopping experience even if they mainly work on their computers.
Ways to tune in:
Links:
- LinkedIn – Personal: https://www.linkedin.com/in/stefania-pilindavic/
- Branded – Linkedin: https://www.linkedin.com/company/bellavix
“Selling on Giants: The eCommerce Marketplace Show” is sponsored by BellaVix. To learn more, head over to https://sellingongiants.com/
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