Selling Perfumes and Fragrances on Amazon

Beauty Category on Amazon

Beauty category on Amazon is one of the most popular categories, both for sellers and for customers. According to Feedvisor’s data in 2019, the Beauty and Personal Care category holds the 4th place (36%) in regards to most frequent purchases, after Electronics, Clothing, Shoes and Jewelry. To make things even more intriguing, what’s interesting is the fact that Beauty is the number 1 most purchased category among those buyers who shop online on a daily basis.

Fragrances and Perfumes on Amazon

The global perfume market size was valued at USD 31.4 billion in 2018 and is expected to expand at a CAGR of 3.9% from 2019 to 2025 due to the increasing trend for personal grooming in combination with increasing demand for luxury and exotic fragrances. Perfumes have evolved into a significant business in the beauty category and have emerged as an essential product instead of a luxury item.

Premium perfumes accounted for the largest share of more than 65.0% in 2018.  The growth has surpassed that of mass fragrance products in the last few years owing to greater emphasis on quality, personalization, and exclusivity. Premium perfumes are expected to expand due to growing preference for unique, hand crafted, and exotic fragrances.

Evolution of online retail channels has turned out to be a new and convenient way of distributing perfumes, despite consumers not being able to test the fragrance before purchase.

Audience and Demographics

Women accounted for the largest share of 60.1% in 2018. According to research, women in the U.S.A. buy a new perfume once a month, while men do it once or twice a year.
Fragrances and Perfumes present an interesting product because the market is very wide. Everyone uses fragrances: women, men, teenagers, older generations etc simply because everyone likes to smell good. Additionally, smell can bring back memories like no other sense. around 41% of the females in the U.S.A. use perfumes everyday.
In other words, your target audience and demographics will vary greatly, and there is a chance of getting a piece of the market share.

But how do you complete with such established and big brand names in this niche? 

The answer is: just like you would compete in any other category, you must ensure that your listings are optimized, in every sense of that word.

Stand Out

But there is one thing you can do so much better than your competitors: invest time and money into copy and images.  Selling fragrances and perfumes online is not an easy task as people generally want to smell the fragrance before they make a purchase. Given how there is no such option on Amazon (yet! Hopefully Jeff Bezos reads this and comes up with an action plan), sellers must use the copy and images to try to create that sensory effect of smell for their fragrance. Another goal that you want to achieve is to paint a picture of how your shopper will feel after putting on this perfume. Sellers must try to capture this emotion anyway that they can, especially when launching new products.

After a deeper dive into this category, one thing that was very surprising is that the copy and images (even for best sellers) are very poor.

Download the BellaVix Perfume Image Guide

If you’re just starting with selling perfumes and fragrances or you want to try and boost your sales, follow our best practices guide for images in the fragrance category. 

Just fill out the form below and you’ll receive your version of the best practices guide in your inbox! ????

Amazon’s ecosystem is a competitive one and creating conversion driving content and optimizing listings is a must if you want to succeed.
Get in touch with the Bellavix Team, a digital marketing agency if you need a reliable partner on your Amazon journey to success.

Keep up with the latest Amazon and Walmart news updates and subscribe to our BellaVix newsletter 👇👇👇