Amazon Prime Day is one of the busiest online shopping holidays, and it’s an excellent opportunity for sellers to increase sales and acquire new-to-brand shoppers. Preparing for a Prime day can be a challenge for any seller.
As said best by Benjamin Franklin, “Failing To Prepare Is Preparing To Fail.”
Use this list of tips and tricks to be prepared for one of the largest shopping days on Amazon.
Our Tips are broken down into three categories;
- Tips for an effective promotional strategy,
- Tips and tricks for better listing strategy,
- Marketing strategy
Tips for an effective promotional strategy
A Prime Day promotional strategy is essential for any brand to compete with other brands. Here are some of the leading promotions that you could create:
- Pick the Right Products to Highlight – The first step in preparing is to choose the right products to promote during Prime Day. Double down on best sellers and grab new eyeballs on recently launched products.
- Send your FBA inventory shipments on time – Anticipate that FBA receiving inventory shipments will likely slow as we get closer to Prime Day, it is best to have your inventory sorted ahead of time to add more shipments before the shipment date. Amazon has announced that inventory cutoff falls will drop on June 20.
- Offer Lightning Deals – Discounts available for a few hours as flash sales on Amazon Deals. Lightning Deals are time-sensitive, so claim them while you can. You can always cancel it once you have a date and time that they will be running. Be aware that the due date for submitting your lightning deals is April 29.
- Use Amazon Coupons – Coupons are a great way to let customers know you’re offering discounted Prime Day prices, with that orange tag next to the list price on the list while searching products and on the product detail page.
- Create Product Bundles This is an additional way to promote a complementing product category and create interest in your customers. Depending on your strategy, you can create bundles with high-performing products or mix them with high and low-performing products.
- Create Prime-exclusive Discounts – The “Prime Day Deals” badge is unique to these deals.
- Prime Member Promos – Try to ensure the deal so the products can be featured on “Amazon Prime Day” and “Today’s Deals” during Prime day.
- Prime Early Access Deals – Create the buzz with these unique deals.
To learn more on how to submit and accept lightening deals visit our blog post on that topic.
Tips and tricks for better product listings:
- Optimize your listings – For all of your Prime Day products conduct a listings audit: Check your title, bullet points, images, and descriptions to make sure they’re up to date.
- Split test your A+ content – If you have the time and resources, you could split test your A+ content to maximize your listing’s conversion potential.
- Manage Negative Reviews – One more way for better optimization of the listings is to add information from your review sections so you call out qualities of product that make it unique compared to the competition. This will help you gain the trust of potential customers and increase confidence when they purchase your products—fix issues or answer questions.
Tips and tricks to BOOST your marketing strategy
Ok, we suggested a list of activities to ensure your organic performance, but Prime Day also requires additional activities, such as:
- Review your PPC (pay-per-click) campaigns – Be aware of the increase in competitor activities and, in that sense, also the rise of CPC. So dedicate your budget for more aggressive bidding for your product’s most important keywords to increase your organic ranking by Prime Day. Utilize all of the Advertising Ad types.
- Run off-Amazon ads – Amazon has suggested and rewarded off amazon activities that drive traffic to Amazon that leads to sales. Try to use Facebook, Instagram, and Google ads to drive traffic to Amazon and track the traffic and conversion with Amazon Attribution.
- Use social media to alert customers – Use your community and your influencer community to attract and create interest on social media platforms (Facebook, Instagram, Youtube, and even TikTok). Communicate with your customers and share information about your products on Prime Day. You can even recycle some of that content through Amazon Posts.
To conclude:
Successful brands on Amazon Prime Day participate in the event in order to acquire new customers or increase basket size during the event.
With these strategies, you can have good sales on Prime day and create a good shopping experience for Amazon customers. Don’t miss the opportunity and use our checklist and advice. Prime day is soon here – let’s increase sales!
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