Top Tips for Launching a New Product on Amazon
Did you know that Amazon is the largest online market that exists today? Thanks to its customer service, its speed in shipping, and the fact that it sells all kinds of products at a very competitive price, many users go directly to Amazon when looking for any product.
There are currently over 400 million products on Amazon, sorted and sorted by category. To make a sale several things must happen, and the first of them is that a potential customer sees our brand when they search on Amazon, once they have seen us, the customer must fall in love with our product and finally make the purchase.
This article tells you the best strategies to boost your listing and get visibility on Amazon.
First of all, make sure you have the best content on your product page. When talking about your Amazon listing, the priority is always what you are saying about the product, make sure the title, bullets, and descriptions are in the right format and have lots of valuable keywords that drive organic traffic to your listings. Also, make sure you have the best image quality and variety and show all your product’s key features and angles.
Here are the top strategies and programs to launch new products on Amazon and get the best search results page.
Share your listing on Social Media
If you have any active social media, take advantage of it. Sharing your Amazon listings on social media through your business accounts is a powerful way to get your products to reach more buyers. Use your social media profile to share exclusive promo codes for your Amazon listings.
Sellers on the Professional Selling plan will see this option available to them from >Advertising >Promotions >Create Promotion, selecting “Social Promo Code. Once you create a social media promo code, you will receive a URL for each promotion that is a unique marketing page and displays promotion details for eligible products. Create an Amazon promo code for social media and engage your loyal customers
If you have a newsletter, you can also use it to share your code with your loyal customers, this will ensure sales and positive reviews, and as is well known, positive reviews mean more traffic and sales on Amazon.
Work with Influencers
Influencer affects many people’s opinions and purchase decisions; the most important thing is identifying the right influencer for your product. At BellaVix, we know the success of this strategy. We offer brands the ability to work directly with Micro-Influencers to promote products and generate awareness within category niches. The program also has the indirect benefit of acquiring reviews and feedback on your products, plus beautiful product images that will also work for your product listings. To learn more about our Micro-Influencer program here.
Amazon’s Vine program
Amazon Vine is a program that helps new sellers gain critical reviews early on. Amazon invites buyers to become Vine reviewers (called Vine Voices) based on the reviews they published on their previous purchases. These reviewers will try your product and post customer reviews for them. To participate in Vine, you must be a Professional seller, have registered a brand in Amazon Brand Registry, and have eligible FBA offers. Once your enrollment is complete, Vine Voices will have the opportunity to request your enrolled products to review.
Early Review Program
If you don’t have Brand Registry, yet, this program is just for you, the Early Review program helps all sellers get real and genuine reviews of their new products. You can choose the products you want to enroll in the program (up to a maximum of 100 products), accessing it through Seller Central. Amazon contacts buyers of the items registered with the program, asking them to share their experience and leave reviews (as long as these customers do not have a history of abusive comments). In return, shoppers receive gift cards (ranging from roughly 1 to 3 dollars) to spend on Amazon.com. This way, they get the ratings they need for their items, and buyers get a small reward for their opinion. A solution, without a doubt, beneficial for both parties.
What else should you know about Amazon’s Early Reviewer?
- The products must be a part of the Amazon Brand Registry
- The product should have few or no reviews
- Sellers can choose the products they want to enroll in the program, but they can’t select the reviewers
- Sellers cannot influence the quality of review in any way
- The fee for the program is $60 for each eligible SKU. That is, if a seller is enrolling ten different SKUs in the program, then he/she will have to pay $600
- For leaving an honest review, shoppers will receive an Amazon.com gift card ranging from $1 to $3
- Amazon will gather reviews for one year or until five reviews are collected for the product through the early reviewer program – whichever is first
Launchpad program
Amazon Launchpad is an exclusive program to promote and sell products from startups or young companies that have excellent growth potential. Amazon found that these entrepreneurs were having trouble positioning their new products and competing with traditional companies. That is why they decided to enable a section where only products that came from startups were shown.
In addition to showing your product on the exclusive Amazon launchpad section, Amazon will offer you other excellent benefits and tools to boost your listings. Amazon will assign you a marketing support team that will help you launch your brand, from onboarding orientation to marketing strategies that will keep you at the top of Amazon rankings.
Who is eligible to participate in the Amazon Launchpad program?
- All entrepreneurs and brand owners with unique and innovative products
- You must be the owner of the product and have a Brand Registry.
- Amazon must fulfill your Orders at all times during the participation of the program.
- Sellers who have listed their products on Amazon for less than three years and have generated less than $ 5 million in gross merchandise sales on Amazon annually qualify.
To apply to the Amazon Launchpad program, Amazon will evaluate your application and respond within 7-10 business days. A 12-month minimum commitment is required from the date of acceptance.
Amazon Post
Amazon Post is a feature that helps sellers gain more exposure and product discovery through posts displayed on Amazon’s mobile feed that generally focus on product and lifestyle content. Posts appear on Amazon in your brand feed, detail pages, related product feeds, and category-based feeds; all these publications can be purchased instantly.
Posts are available to sellers registered with the Amazon Brand Registry and are currently only available in the US.
Launching a new product can seem overwhelming, but being persistent and following these tips will help you get the best results in the Amazon ranks.
Get in touch with the Bellavix Team if you need help with running your business on Amazon. We Grow Businesses on Amazon.
Keep up with the latest Amazon and Walmart news updates and subscribe to our BellaVix newsletter 👇👇👇