The online shopping industry reached new heights on Black Friday, with consumers spending a staggering $9.8 billion, according to data provided by Adobe Analytics. This figure demonstrates a remarkable growth of 7.5% in comparison to the previous year. It is evident that online shopping has become increasingly popular and is continuing to thrive, as more and more consumers choose the convenience and accessibility of eCommerce platforms.
One significant contributing factor to the success of online sales during Black Friday was the role played by smartphones. Adobe Analytics reported that smartphones accounted for $5.3 billion in sales, representing 54% of the total sales generated. This marked an impressive increase of 10.4% compared to the previous year. It is clear that mobile devices have become integral to the online shopping experience, with consumers utilizing their smartphones to browse and make purchases with ease.
In addition to the record-breaking sales figures, Adobe’s Digital Price Index revealed an interesting trend in the e-commerce sector. Prices in this industry have consistently declined over the past 14 months, highlighting the competitiveness of online retailers. This decline in prices further incentivizes consumers to make purchases online, as they can find better deals and discounts compared to traditional brick-and-mortar stores.
Overall, the data provided by Adobe Analytics showcases the immense growth and success of online shopping during Black Friday. With consumers spending billions of dollars and smartphones playing a significant role in driving sales, it is clear that e-Commerce has become a vital component of the retail landscape. The consistent decline in prices also adds to the appeal of online shopping, as consumers can find great deals and save money on their purchases.
By thoroughly preparing, BellaVix clients witnessed a significant surge in their total revenue. When comparing Black Friday with November month-to-date data, there was an average increase of 226.90%. Similarly, when comparing Cyber Monday with November month-to-date data, there was a remarkable increase of 236.91%. Additionally, during the BFCM weekend (11.24 – 11.27), there was a notable rise of 158.21% in total revenue when compared to the November month-to-date data.
BellaVix has created a general overview and recap report for Turkey 5 (Black Friday Cyber Monday). To download the report, click HERE
To download the report, click HERE.
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