The supplement market is experiencing explosive growth. At the same time, consumers are increasingly health-conscious and looking for natural ways to improve their well-being. While this trend translates to a massive opportunity for sellers on Amazon, it also means that they can’t allow themselves any mistakes. Therefore, getting their assets approved is vital for listings to climb up the visibility ladder. 

How to Get Approved to Sell Supplements on Amazon

First, you need an Amazon professional seller account, low defect rate, pre-fulfillment cancellation rate, and late shipment rate. It’s important to understand the regulations that apply to selling supplements. Amazon’s rules are notoriously stringent, but you don’t have to feel intimidated. These regulations are designed to protect consumers from unsafe or ineffective products. You’ll need to make sure that your supplements comply with all applicable rules before you can list them for sale on Amazon. Some of these are:

• FDA regulations for supplement sellers
• Amazon’s guidelines

Once you understand the regulations, you must obtain the necessary documents. This includes certificates of analysis (COAs) for your supplements and Good Manufacturing Practice (GMP) certification for your manufacturing facility.

To avoid any issues, you’ll want to work with high-quality suppliers. This is especially true for products related to the supplement category, as its consumers are more demanding than usual. Working with a reliable supplier that complies with regulatory requirements and quality control standards will help you build trust with your customers.

In addition to meeting regulatory requirements, you’ll also need to create a compelling product listing for your supplements. This includes writing clear and informative product descriptions and using high-quality product images.

Amazon’s Image Requirements for Supplements

There are many key Amazon image requirements to keep in mind when photographing your supplements. As you already know, high-quality images are powerful when improving your listing. You have to use images that are at least 1000 pixels wide. This will ensure that your images look sharp and clear when potential customers zoom in. 

Amazon states that photo images need to have a professional look: clear, well-lit, and free of shadows or glare. If you’re on a budget, you can take high-quality photos yourself with some careful planning and execution. Use a diffused light source to illuminate your product evenly and avoid harsh shadows.

Your product should fill at least 85% of the image frame. 

Hero image

Common hero image dimensions range from 1280 x 720 pixels (16:9 aspect ratio) for a full-screen showcase to 1600 x 500 pixels for a banner style. This will give customers a good close-up look at your supplements and allow them to see the details.

Amazon demands you to use a pure white background for your Main Image, so make sure to use high-resolution images (at least 1000 pixels wide) to ensure crispness when zoomed in. A blurry hero image leaves a bad first impression. Remember a significant portion of web browsing happens on mobile devices, so your hero image has to resize and display perfectly on all screen sizes.

Best Practices 

Product listings for supplements not only need additional approval beyond standard product listings but also need to be extra efficient to stand out. So there are many tips and best practices to take into account:

Anti-counterfeit packaging

A counterfeit product is a fake imitation of a genuine product. It tries to copy the real product’s look and feel, including its packaging, branding, and even logos. If you are selling supplements, the damage counterfeit can do is greater than ever before, as even the health of your customers may be put at risk. 

Anti-counterfeiting packaging incorporates security features that make it challenging to replicate genuine packaging. For example, you could mark your envelopes with special inks that are invisible to the naked eye but show authenticity under UV light. You could also use QR codes, which are very versatile and can be applied to just about anything. 

Optimize image file names

Before uploading your supplement images to Amazon, optimize their file names. Descriptive file names make your supplements easier to find in search results. You don’t have to limit yourself to simple descriptions of your product. Include relevant keywords to improve searchability and relevance, even in file names.

Use infographics  

Infographics offer a visually engaging and informative way to condense complex information into an easily digestible format. Well-designed infographics with scientific references can project an image of authority and build trust with potential customers. They can use visuals, icons, and charts to simplify complex ingredients, benefits, and dosage information.

Make sure your infographic adheres to Amazon’s image requirements for size, file format, and content restrictions related to health claims.

Conclusion

The supplement category on Amazon is brimming with opportunity, but regulations are fierce, and competitors are fiercer. After complying with Amazon’s regulations and acquiring the necessary documentation, you’ll be able to craft compelling product listings with high-quality images and informative content. However, don’t let navigating Amazon’s requirements slow you down.  Contact the BellaVix Team to optimize your listings for maximum visibility and develop a winning strategy to establish your brand in the booming supplement market.

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