When selling a product on Amazon, achieving a high-quality product detail page is key to success. This will help you generate the initial sales volume and increase your search results rankings. It is also one of the key factors in achieving a healthy conversion rate. A good conversion rate means a significant portion of the traffic your listing receives is converting to sales. Let’s take a look at the essential elements of a high-quality product detail page and how to make those listings shine.
A Descriptive Title
The title should clearly describe the product. Keep in mind that only the first 50-60 characters are being shown in the Amazon Search Results. The first part of the title should be interesting and clear so the customer clicks on the listing. The title should have your brand at the beginning, product, a short description, and product line information (if applicable). It’s good to include the material, key ingredients, color, size and quantity information as well. The main idea is to tell everything in the title that customers need to know about your product.
Below you can find an example of a good title, short, concise and SEO effective.
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Clear Main Image
Most customers value image quality more than the product description or ratings and reviews. The main image should be on a white background, look professional, and be of the highest possible quality. The main product image should be at least 1,000 pixels in height and width. This enables the zoom feature which helps customers to see the picture a little better. It is also important that the product fills a good percentage of the frame (at least 80%). That way, we make sure the product is the main focus and is big enough to catch the attention of a customer who is already considering making a purchase.
Below you can find an example of a good main image which clearly shows the product with minimal but professional image effects.
Concise Bullet Points
In the bullet points section, you should try to explain the key features, benefits, important facts and how these differentiate your product from your peers’. In most categories, we are only allowed to use 5 bullet points, so try to focus on five key features that you think would be important in the eyes of a customer. You can include dimensions, package contents, materials, fit and how a customer would benefit from these features. Some extra tips would be omitting end punctuation, starting each bullet with a capital letter and not including anything that could change frequently such as pricing, deals or discounts. It is also important to keep the bullet points short and straight to the point. Research has shown that customers are overwhelmed by longer texts in bullet points.
Below you can find an example of a good bullet points section. It is short, clear and rich in SEO content.
Detailed Product Description
In this section, you can deep dive into the remaining features of your product. Title and bullet points have a limited amount of space, so descriptions are generally a good place to explain all the remaining features of your product. The description should be thorough and detailed. It should be more detailed than the bullet points section and capture the customer’s imagination. By talking in detail about your product, you should be able to make it come alive for your consumers.
Here is another example of a good description section which is easy to read and SEO friendly.
Competitive Price
There is no single factor that determines if a product is going to be bought by a consumer, but a compelling price always helps. The price does impact market share, perception of quality and overall sales volume, so it is important to be fairly competitive with your pricing strategy. Try to draw attention to any discounts or reductions in price to help drive conversions.
On the other hand, keep in mind that the price also needs to be profitable. Going for a competitive price without much profit margin would hurt your business almost immediately.
Here in this example below, you can easily see that the product with 10% discount stands out compared to its peers.
A+ Content
Sellers who have a brand registry have the option to improve their product listings with Enhanced Brand Content (EBC). EBC appears in the product description section of the product detail page. The goal of using EBC is to increase your conversion rate and the overall sales volume. It is a great way to:
- Tell your brand’s story through images, videos and text
- Highlight brand values and differentiators
- Use images or text to explain how to properly use your product
- Include additional product photos and information for further context
- Proactively address any common questions or concerns shoppers may have regarding your brand or products
Below you can find good A+ content where the brand shows all the features of the product in detail and adds an aesthetic look to their product detail page.
By this point, your product detail page should have a rock-solid foundation with a great title, concise bullet points, beautiful clear product images, a thorough product description and a compelling price. The next step is to begin driving traffic to your listings. And during the first stages of the product launch especially, the best way to get that traffic is through paid Amazon advertising. Advertising on Amazon is a powerful marketing tool to grow your brand’s product demand, awareness and revenue.
Want to Maximize Conversions With a High-Impact Amazon Listing?
A great product page doesn’t just look good—it sells. Your images, title, bullets, and A+ content all work together to convince a shopper that your product is the right choice.
But getting everything right—from SEO-friendly structure to persuasive visuals and pricing strategy—takes more than guesswork. If you’re ready to turn browsers into buyers and make your listings do the heavy lifting, we’re here to help.
At BellaVix, we’ve helped brands like yours stand out on Amazon with optimized product pages that actually convert. Whether you’re launching a new SKU or revamping your catalog, we’ll build a strategy that boosts visibility, improves sales velocity, and gets you ranked.
Ready to make your Amazon listing your most valuable sales asset?
Fill out the form below, and one of our eCommerce experts will reach out to review your listings and map out actionable steps you can take—starting today.
No fluff. No pressure. Just clear recommendations to elevate your brand.